Creative Content & Social Media Coordinator
JOB DESCRIPTION
Department: Marketing
Reports to: International Sales & Marketing Director
Level: Early career | 1 to 3 years of relevant experience
About the role
We are looking for a creative, enthusiastic and fitness minded individual to help bring the FITBENCH brand to life.
The Creative Content & Social Media Coordinator will take responsibility for developing engaging visual content across FITBENCH's digital and print channels, including graphic design, photography, video production and social media.
The role will also support the growth of FITBENCH's brand through partnerships, ambassadors and relationships with influential individuals and organisations within the fitness industry.
This is a hands-on position for someone who enjoys creating content, understands what makes brands stand out and wants to develop their career in a growing international fitness business. The ideal candidate will be an entrepreneurial self-starter who manages their own time effectively and is keen to bring their own ideas to the table. A key component of the perfect fit is someone who loves fitness and can show our global network the enthusiasm they have for fitness and how FITBENCH products truly make an impact.
Key ResponsibilitiesDigital Content Creation
■ Develop creative concepts and content ideas for campaigns, product launches and promotions.
■ Plan the content needed for each campaign and coordinate its delivery across digital channels.
■ Create motion graphics, animations and interactive content for digital channels.
■ Adapt and resize existing content to suit each channel, including the website, email and digital advertising.
■ Upload and update visual content on the FITBENCH website and other digital platforms.
■ Manage and organise FITBENCH's library of creative assets.
Graphic Design
■ Design static graphics for social media, digital advertising and email campaigns.
■ Create web graphics, banners and imagery for the FITBENCH website and online platforms.
■ Design printed materials such as brochures, product sheets, catalogues, flyers and price lists.
■ Design trade show and exhibition displays, including stands, banners and signage.
■ Create designs for branded clothing, merchandise and team gear.
■ Produce point-of-sale (POS) materials for distributors, retailers and partner sites.
■ Prepare print-ready artwork to the correct specifications for printers and suppliers.
■ Ensure all designs follow FITBENCH brand guidelines across every format.
Video and Photography
■ Plan, film and edit engaging video content for digital channels.
■ Create product demonstrations, customer testimonials, educational videos and promotional content.
■ Produce short-form video for Instagram, facebook, TikTok, LinkedIn and YouTube.
■ Capture photography and video at customer locations, events and product installations.
■ Edit existing video footage into content suitable for different channels.
■ Identify opportunities to generate new visual content from customers, distributors and partners.
Social Media Management
■ Take ownership of FITBENCH's organic social media channels.
■ Develop and maintain a social media content calendar.
■ Plan, create, schedule and publish social media content.
■ Monitor social media engagement and respond to relevant interactions.
■ Identify trends, opportunities and new content formats.
■ Track social media performance and provide regular reporting.
■ Develop ideas to grow FITBENCH's social media audience, engagement and brand awareness.
Partnerships and Brand Ambassadors
■ Support the development and management of FITBENCH's brand ambassador programme.
■ Identify potential ambassadors, influencers and content partners within the fitness industry.
■ Build and maintain relationships with existing ambassadors and partners.
■ Coordinate collaborative content opportunities with ambassadors and fitness professionals.
■ Help develop partnerships that increase brand visibility and reach.
■ Track ambassador and partnership activity to evaluate effectiveness.
■ Ensure brand partners have access to relevant visual assets and brand guidelines.
Skills and ExperienceEssential
■ Strong creative ability and an eye for design.
■ Proficient in Adobe Creative Suite, including InDesign, Photoshop and Illustrator.
■ Experience creating and editing video content.
■ Comfort filming self in videos of exercise moments on and around FITBENCH products.
■ Good understanding of major social media platforms.
■ Basic photography and image editing skills.
■ Strong organisational skills and attention to detail.
■ Ability to manage multiple creative projects simultaneously.
■ An entrepreneurial self-starter who can manage their own time effectively and is keen to bring their own ideas to the role.
■ A genuine passion for fitness and the fitness industry.
■ Excellent communication and interpersonal skills.
Desirable
■ Experience with Adobe Premiere Pro or After Effects.
■ Experience creating content for commercial brands.
■ Knowledge of social media analytics and reporting.
■ Experience working with influencers or brand ambassadors.
■ Understanding of digital advertising creative.
■ Experience using AI tools for creative content development.
■ Prior experience of working in a fitness-related business.
What Success Looks Like
■ Consistent delivery of high-quality creative content.
■ Growth in social media reach, engagement and audience.
■ Increased volume and quality of video content.
■ A well-managed library of brand assets.
■ Development of meaningful ambassador and partnership relationships.
■ A stronger, more recognisable FITBENCH brand across digital and print channels.
Working together
Work closely with the Marketing Communications & Operations Coordinator, who leads CRM, website copy, distributor support and event coordination. Provide the design, photography and video assets needed across shared campaigns.
The International Sales & Marketing Director sets overall strategy, campaign priorities and budgets, with both executives contributing ideas and taking day-to-day ownership of their areas.
Pay: From $50,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
