Marketing Growth Analyst
Trovy Technologies
Location: New York City
About UsTrovy is redefining home equity lending with a new generation of products that combine the flexibility of card-based payments with the power of secured real estate lending. Backed by top-tier venture capital investors, Trovy is led by a team of proven fintech innovators dedicated to reshaping how consumers access and manage credit.
Role OverviewWe're seeking a creative and data-driven Marketing Growth Analyst to spearhead Trovy's brand awareness and customer acquisition efforts through innovative, grassroots marketing strategies. In this role, you'll be our brand evangelist and growth hacker, identifying unconventional channels and tactics to put Trovy on the map in the competitive fintech landscape. You'll combine analytical rigor with creative execution, using data to discover high-impact, low-cost opportunities while building authentic connections with our target audience across social media, online communities, and emerging platforms. This is a unique opportunity for an ambitious recent graduate to make a significant impact at a fast-growing startup, working directly with leadership to shape how we tell our story and acquire customers.
What You'll Be DoingGrowth & Experimentation
- Design and execute guerrilla marketing campaigns that generate buzz and drive user acquisition
- Identify and test unconventional marketing channels, from Reddit AMAs to viral TikTok strategies
- Run A/B tests on messaging, creative assets, and campaign tactics across multiple platforms
- Track and analyze campaign performance, turning insights into actionable growth strategies
Community Building & Content
- Build and nurture Trovy's presence on social media platforms (Twitter, LinkedIn, TikTok, Instagram)
- Create engaging content that educates audiences about home equity and financial literacy
- Develop relationships with micro-influencers, YouTubers, and content creators in personal finance
- Monitor and participate in relevant online communities (Reddit, Discord, financial forums)
Brand & PR
- Pitch story angles to journalists and bloggers covering fintech and personal finance
- Coordinate speaking opportunities and thought leadership content for company executives
- Manage crisis communications and respond to brand mentions across the internet
- Partner with industry publications and podcasts to secure coverage and guest appearances
Data & Insights
- Track brand awareness metrics, social sentiment, and campaign attribution
- Build dashboards to monitor growth KPIs and marketing funnel performance
- Conduct competitive analysis to identify market opportunities and positioning gaps
- Present weekly insights and recommendations to marketing and executive teams
What We're Looking For- Bachelor's degree and strong academic background
- 0-3 years of experience in marketing, growth, or related roles
- Native understanding of social media platforms, online communities, and digital culture
- Excellent writing and communication skills across different formats and audiences
- Creative problem-solver who thrives in ambiguous, fast-paced environments
- Passion for fintech, personal finance, or helping people make better financial decisions
Bonus Points
- Experience building personal brands on social media or creating viral content
- Previous work with influencer marketing or community management
- Knowledge of SEO, content marketing, or paid advertising
- Experience in startups or high-growth environments
- Strong analytical skills with experience in Google Analytics, social media analytics, or similar tools
- Experience with content creation tools (Canva, Adobe Creative Suite, video editing software)
- Familiarity with marketing automation tools, CRM systems, and attribution tracking
