This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to improve our company’s/content’s search ranking, drive traffic and engagement with the First Student/Charter websites and maximize ROI for paid search and digital advertising.
Major Responsibilities
- Craft tailored and dynamic content which is aligned with overall business objectives and reflects First Student’s style and voice.
- Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels.
- Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness and lead generation.
- Oversee websites and work with First Student / Chart team and external agencies to propose, plan, execute and communicate content developments and quality / performance enhancements. Continually monitor websites in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
- Continually test content formats and distribution channels to determine the optimal approach to reaching and engaging various segments of First Student’s target audiences.
- Routinely assess and report on digital marketing effectiveness across all channels with clear recommendations and thoughtful plans for continuous improvement.
Minimum Education or Certifications Required
- Requires a four-year degree, preferably in marketing.
Minimum Experience or Skills Required
- Minimum 3-5 years of experience in Marketing
- Requires a high level of collaboration, curiosity, creativity, attention to detail, project management skills and a drive for results.
- The ideal candidate should have a proven ability to write persuasively across multiple mediums - digital, social, mobile, print - and the ability and desire to work collaboratively in a cross- functional team environment. This candidate should have excellent written and verbal communication skills with an eye for visual organization and design.
- Excellent communication skills including verbal, written and visual presentation
- Creative mind to define content for a variety of communications across multiple media
- Strong interpersonal and teamwork skills are required
- Strong organizational skills with emphasis on being conscientious and detail-oriented
- Understands how to communicate difficult/sensitive information tactfully
- Ability to think of the customer first, understanding what the audience wants or needs to know and how and when they consumer information
- Intermediate knowledge and experience with web sites, SEO and marketing analytics
- Proficiency with MS Office applications. Experience with Adobe Creative Suite a plus.
