Application Deadline: 28 September 2025
Department: Strategy
Location: New York
Compensation: $90,000 - $110,000 / year
Description
We are looking for a
Mid-Level Strategist to join our team at Imagination New York. You will be part of the team responsible for strategy across all clients in the New York office, under the direction of the Strategy Lead.
You will be involved in the planning and concepting of exceptional experiences across both digital and physical environments, working on a variety of projects for globally recognized brands.
You have a strong understanding of marketing principles and can translate audience insights and business requirements into intuitive and engaging ideas.
You will have the opportunity to contribute to all stages of the design process, from ideation and research to prototyping and implementation. You will also play a key role in New Business and Marketing, helping with client outreach, thought leadership and Request for Proposal (RFP) responses.
You’ll work within the multi-disciplinary creative team at Imagination New York, working alongside experienced designers and strategists. As a Mid-Level Strategist you will also collaborate closely with account managers and the production team to ensure seamless integration of your work into the overall project vision.
You will also collaborate with the extended Imagination teams across the USA and globally.
Key Responsibilities
- Supporting Strategy Lead on live client work, along with new business proposals; leading your own projects when appropriate
- Partnering with the Creative Director to develop new and exciting brand experience ideas capable of transforming a customer's relationship with a brand
- Using available market /consumer data to develop an inspiring positioning for a brand
- Craft cultural and audience insights and use them to build out strategically minded campaigns
- Develop imaginative and inspiring creative briefs.
- Have a strong understanding of our client’s brands, products, objectives, KPIs and competitors
- Support proposal writing, Request for Proposal responses, and thought leadership development
- Present confidently to internal teams and clients, communicating strategy clearly and persuasively
- Collaborate with creative, production and client services to ensure strategy flows into execution
Skills, Knowledge and Expertise
- 3-5 years of experience cultivating success within a dynamic creative agency
- A natural at forging collaborative partnerships across client and creative domains
- Insight-driven, with proven analytical capabilities and familiarity with tools such as GWI, Stylus, and WARC
- A compelling communicator with a flair for impactful presentations, comfortable engaging directly with clients
- Thrives in a team environment, building productive and positive internal relationships
- Fluent in the intricacies of brand strategy, creative development, and audience insight.
- Driven by insatiable curiosity and a pulse on cultural shifts, you anticipate audience behaviors, trends, and emerging technologies
- Prior experience shaping physical or digital experiences and activations is a strong asset
- Technically proficient with Google Workspace, leveraging its full capabilities
Benefits
What we can offer you:- Work with a state-of-the-art product and deliver it to exciting and innovative brands
- Learning and development opportunities that contribute to professional growth
- A fun, engaging work culture
- Be part of a mission-driven team that values agility, integrity, and excellence
- Opportunity to contribute to large-scale, high-impact projects from day one
Benefits and perks offered:
- Comprehensive paid time off benefits
- Hybrid work model, where our team comes into the office a minimum of 3 days per week
- Generous parental leave
- Up to 4% safe harbor company 401k match
- Comprehensive, low-cost health benefits
Imagination:
Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events.
We have 13 global studios worldwide, united by a deep understanding of what moves people on a human level, and a determinedly independent spirit. Imagination was officially certified as a Newsweek Most Loved Workplace® 2023.
Our clients include Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.
For more information, please visit imagination.com or follow @imaginationglbl on social.
Our Beliefs and Behaviours:
We have identified four foundational beliefs that underpin Imagination. More powerful than generic corporate values, they motivate us to act, to foster the behaviours that lead to success:
We believe curiosity is the root of original insights and ideas... so we look at the world with fresh eyes, we experiment, invent and up-end conventions.
We believe rigour results in better choices... so we ask precise, provocative questions.
We believe bravery tames the unknown... so we demand ambition, confident that together we can meet ‘never been done before challenges’.
We believe respect builds stronger teams and continued success... so we recognise the uniqueness and unique potential in each individual, we are accountable to each other, we play as a team.
Global Inclusivity Statement:
At Imagination we value diversity, equity and inclusion as principles that make us stronger, more innovative and more creative as an organisation.
As a team and a business we know that creativity thrives in teams and organisations that comprise diverse groups of people, embracing diverse perspectives, where people feel able to share their whole selves.
That’s why we are committed to fostering an environment where every individual, regardless of race, religion, gender identity, age, sexual orientation, disability, veteran status, neurodiversity, socio-economic background, or indigenous identity, feels valued, respected, and empowered to succeed.
Our Beliefs and Behaviours
By living our core behaviours, being
curious, rigorous, brave and
respectful, we remain dedicated to building a workplace and a world where everyone is seen, heard, and has the opportunity to thrive.
Curiosity sparks innovation - We seek out diverse perspectives, challenge assumptions, and embrace new ways of thinking.
Rigour ensures impact - We approach our work with discipline and dedication, ensuring that these beliefs are not just words, but lived experiences.
Bravery stands up for what’s right - We confront biases and advocate for progress.
Respect is fundamental - We foster and encourage open dialogue and challenge ideas constructively.
Our Commitment
We expect our team to actively foster a safe, empowering, and inclusive culture. Our commitment extends beyond our workforce to our partners and suppliers, who we hold to the same standards of inclusivity and non-discrimination.
