Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel marketing strategies. This role will involve developing and implementing innovative marketing campaigns to enhance brand awareness, drive engagement, and support our overall business objectives. The Marketing Specialist will collaborate with various teams to ensure cohesive messaging across all platforms.
Duties
- Develop and execute comprehensive marketing strategies that align with business goals.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage SEO initiatives to improve website visibility and organic search rankings.
- Create engaging content for various platforms including websites, blogs, social media, and email marketing campaigns.
- Utilize social media marketing techniques to enhance brand presence and engagement across channels.
- Implement performance marketing strategies to optimize advertising spend and maximize ROI.
- Oversee multichannel marketing efforts including print advertising, digital campaigns, and e-commerce initiatives.
- Analyze campaign performance using Google Analytics and other analytics tools to provide actionable insights.
- Collaborate with the sales team to develop effective advertising sales strategies that drive revenue growth.
- Utilize Adobe Creative Suite for designing promotional materials and graphics as needed.
- Manage marketing automation tools to streamline processes and improve efficiency in campaign execution.
- Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
- Assist in budgeting for marketing activities while ensuring adherence to financial guidelines.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proven experience in digital marketing with a focus on B2B marketing strategies.
- Strong knowledge of SEO best practices and experience with Google AdWords.
- Proficiency in social media marketing platforms including Facebook Advertising.
- Familiarity with HTML for basic website updates and maintenance.
- Excellent research skills with the ability to analyze data effectively.
- Strong copywriting skills with a keen eye for detail in content creation.
- Experience with performance marketing techniques and e-commerce platforms is a plus.
- Ability to work collaboratively within a team environment while also being self-motivated.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously. Join us as we strive to elevate our brand through innovative marketing initiatives!
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Work Location: In person
