At-a-Glance:
Are you ready to build your career by joining a multi-national medtech company? If so, our client is hiring a Digital Campaign Specialist.
Position Type:
- Contract
- Remote - Mainly remote, but must be within range of the Malvern, PA office.
Required:
- BS degree in Marketing, Information Science, Digital/Interactive Communications Design or related field required.
- 3 - 5 years’ experience required in digital marketing.
- In-depth knowledge of multi-channel digital campaign tool landscape.
- Experience working with multiple global stakeholders.
- Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, strong analytical and problem-solving skills.
- Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, multichannel campaign deployment expertise.
- Required experience in implementing digital campaigns, channel drive-to tactics, and/or web design expertise, ability to design effective digital customer journeys.
- Professional experience in one or more of the following digital channels: e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, web design.
- Preferred operational knowledge of Percolate, Eloqua, and CMS Scrivito.
- Promote success of digital marketing campaigns for awareness, education and demand generation, and KPIs/expected results.
- Consult on digital campaign best practices.
- Provide direction, leadership, project management, and collaboration.
- Work as a self-starter with a demonstrable understanding of the latest digital marketing technologies.
- Enthusiastic about integrating new technologies and applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscape.
- Set priorities for multiple projects competing for scarce time and resources and deliver on time. Must work well under pressure and tight deadlines.
- Correct, organize, present and implement project requirements.
- Develop ideas that result in improvements to existing procedures, projects or materials.
- Highly motivated; taking ownership of multiple projects and deliverables.
- Strong analytical aptitude, with extreme attention to detail and quality.
Responsibilities:
- Supporting and executing multi-channel digital campaigns in internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.
- Ensure timely and high-quality execution of digital campaigns that encompass multiple drive-to channels. Includes:
- Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution and flow that deliver best-in-class customer experiences and promote preference and demand for brand and products.
- Strong multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment.
- Create large impact on customer experience and impact on continued value of brand and business results.
- Act as an interface between key account managers for business, marketing and communication, various digital channel, and social media teams.
Primary Duties and Responsibilities:
- Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research organic and paid.
- Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and details.
- Accountable for ensuring quality and search-ability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects.
- Consults on content and creative execution for web, emails, search ads, of web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practices.
- Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams.
- Ensures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring campaign to production. Ensures quality of customer interactions and promotes a best-in-class customer journey.
- Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, and coordinates additional needs back to BA or region.
- Keeps attention on campaign results to capture and further apply best practices. Consults on optimization opportunities.
Get in Touch:
If you think you'd be a good match, submit your resume and reach out to Naveen at 862-946-6344 to learn more.
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