Digital Marketing and Communications Specialist
Overview Of Kinnect
Kinnect is a private non-profit that was founded in 2005. Kinnect leverages its leadership expertise to design programs, products and services that transforms the child welfare system. Kinnect leads innovation to reduce the time that children spend in the child welfare system and to prevent entry into the child welfare system. Kinnect achieves this by partnering with organizations to transform beliefs, values and actions to ensure permanent families for all children in the shortest time possible. We believe that childhood is a fundamental human right and that all children deserve permanent families. We believe that every day that a child is in foster care, separated from their kin and community is a day in crisis. We embrace hope, possibility and innovation and we treat everyone with dignity and respect.
Position Summary
The Digital Marketing & Communications Specialist is a full-time position dedicated to supporting the organization’s internal and external marketing and communications strategies. The Specialist will work under the direction of the Operations Manager to manage various aspects of Kinnect’s marketing and communications activities with emphasis on developing and optimizing its digital presence.
The Digital Marketing and Communications Specialist plays a key role in developing and executing digital strategies that promote Kinnect’s mission, increase awareness, engage stakeholders, and support fundraising and programmatic goals. This role is responsible for creating compelling content across web, email, supporting internal communications and social platforms, managing campaigns, and analyzing performance to optimize impact.
The specialist will also support special events by creating content and coordinating digital communications.
Essential Functions
- Develop content that is informative and engaging.
- Collaborate with internal teams to create campaign content aligned with organizational goals and brand messaging
- Provide innovative ideas for optimizing Kinnect’s on-line presence.
- Continuously improve Kinnect’s website appearance, utility, and functionality. Provide support to Kinnect team with website postings.
- Maintain tracking to assess effectiveness of Kinnect’s digital strategy.
- Assist with enhancing internal and external communication channels, format, and content.
- Provide marketing and communications support for special events.
- Create, edit and publish engaging digital content (emails, social media, videos, etc.).
- Continued refinement of communication strategies that support the organization in securing funding through government contracts, private foundations, and individual donors.
- Design and send email campaigns (e.g., newsletters, appeals, event promotions) using platforms like Mailchimp, LGL.
- Track and report on KPIs across all digital platforms using tools like Google Analytics, social media insights, and email metrics.
- Use data to monitor trends and audience engagement to inform strategy and improve performance
Minimum Requirements
Education: Bachelor's Degree in Marketing, Communications, Digital Media, and/or a related field.
Experience:
- Demonstrated experience working in digital marketing and communications.
- Experience creating content, both written and visual that engages diverse audiences.
- Knowledge and ability to launch multiple digital strategies to engage stakeholders.
- Experience in marketing and communications for special events.
- Knowledge of Microsoft Suite and Google (GSuite) programs.
- Knowledge of digital marketing and communications measurement processes.
- Detail oriented.
Preferred Skills/Qualifications:
- Experience working in a non-profit organization.
- Creative capabilities that translate into effective communications and marketing content.
- Self-starter who can work independently.
- Comfort in providing and receiving feedback.
- Advanced knowledge of digital platforms.
Working Conditions:
- Hybrid work environment, with expectations to work at the Cleveland office or other locations, as requested.
- This job generally operates in a remote or Kinnect headquarters office environment, but may require some travel.
- The role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.
Equal Opportunity Employment
Kinnect maintains a policy of nondiscrimination toward all employees and applicants for employment. All aspects of employment with us will be governed on the basis of competence and qualifications and will not be influenced in any manner by race, color, religion, gender, or gender identity or expression, age, sexual orientation, sexual expression or identity, national origin, physical, intellectual or emotional ability, marital or partnership status, parental or family status, medical or genetic status, veteran’s or disabled veteran status, in accordance with applicable federal, state and local laws governing nondiscrimination in employment. Employment Posters stating current regulatory and legal requirements are posted in Kinnect’s main office and on the intranet.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
All employment decisions at Kinnect are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, size, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
American’s With Disabilities Act
This position involves sitting in a stationary position for at least 50% of the time and the ability to ambulate without assistance to attend on-site meetings, as needed. The job requires movement in a typical office environment with file cabinets, office machinery, office furniture and typical hallway and access doorways. The position must operate typical office equipment, such as copiers, telephones, computers and peripherals. This job requires that the person must have the ability to access transportation to attend meetings and special events. The organization provides reasonable accommodations for this position.
