POSITION: Trade Marketing Coordinator
REPORTING TO: Director, Trade Marketing
LOCATION: NYC Metro
POSITION SUMMARY:
We are seeking a highly organized and proactive Trade Marketing Coordinator tojoin our team, reporting directly to the Director of Trade Marketing. This role plays a key part in supporting the execution of marketing programs aimed at driving sell-through and revenue across both wholesale and retail channels. The ideal candidate is detail-oriented, a strong communicator, and able to manage multiple projects simultaneously across internal teams, clients, and external partners.
ROLE SCOPE & RESPONSIBILTIES:
- Support the Director, Trade Marketing in planning and executing marketing strategies across owned retail and wholesale accounts.
- Serve as a key liaison with accounts on marketing needs, including co-op marketing plans, in-store marketing support, and seasonal initiatives.
- Develop and maintain communication calendars for client newsletters and SMS campaigns, ensuring timely and strategic outreach.
- Manage and scale social media asset sharing platform, optimizing content distribution and retailer engagement.
- Coordinate logistics for retail training sessions, in-store events, and promotional activities, ensuring seamless execution.
- Work cross-functionally with sales, creative, merchandising and external vendors to ensure alignment and consistency across all marketing efforts.
- Track and report on campaign performance and retailer participation, providing insights to inform future strategies.
- Proactively identify opportunities to improve processes, increase efficiency, and drive greater impact from trade marketing efforts.
- Provide day-to-day administrative and tactical support to the Director as needed.
- Facilitate in-office needs as appropriate – including shipping of materials and partnering on showroom updates, organization, and support.
- Maintain an updated store tracker/audit list to help streamline the distribution of tools, assets, and branding across retail accounts.
QUALIFICATIONS & REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1–3 years of marketing experience, preferably in retail, wholesale, or trade marketing.
- Extremely detail-oriented with strong organizational skills and the ability to manage multiple priorities.
- Excellent verbal and written communication skills; comfortable interfacing directly with clients and retail partners.
- Self-starter who is proactive and able to work independently while collaborating within a team.
- Experience with email (MailChimp) and SMS marketing platforms; familiarity with Promoboxx is a plus.
- Strong project management skills and an ability to thrive in a fast-paced environment.
