Title: Paid Media Coordinator
Location: NYC
Duration: 12 Months
Rate: $27-$32/Hour on W2
Key Responsibilities:
- Learn and assist the CTV Paid Media team in campaign planning with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc) to drive subscriber acquisition, conversion, efficiency and retention
- Ensure all campaigns are set up with proper creative assets and tracking to enable full campaign attribution and launch with flawless execution with no delays
- Track partner performance of paid media campaigns daily, reporting on performance trends using granular insights and holding partners accountable for achieving KPIs
- Own various essential tasks including budget management and reconciliation, tracking media plan changes, and sharing out campaign reports accurately and with attention to detail
- Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
- Collaborate with internal cross-functional teams like testing, programmatic paid media, strategy and creative design to build campaign and creative recommendations
- Document and distribute key meeting recaps, outlining action items and keeping all team members informed
- Conduct market research to stay up to date with best practices and emerging trends in digital, streaming and CTV spaces and apply knowledge accordingly
- Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating to the rest of the team, supporting CTV team in evaluating new, innovative ad products
Basic Qualifications:
- 1+ year of professional work experience or internship; Digital Media Marketing internship experience preferred
- Ideal candidate will have some experience with direct response campaigns
- Proficiency in basic presentation and analysis tools (Excel, PowerPoint, Google suite)
- Ability to manage confidential information
- Highly analytical mindset, resourceful with critical thinking and problem-solving skills
- Ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize tasks and optimally work in a fast-paced environment
- Hardworking, proactive, eager to learn and willing to tackle new challenges
- Well organized, with positive relationship-building and time-management skills
- Self-starter, highly motivated, positive demeanor with excellent interpersonal and written communication skills
- Bachelor’s degree in business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
Preferred Qualifications:
- Media agency internship experience
- Global/international media buying experience
