The HEAT Group is seeking to hire a Social Media Basketball Coordinator who is responsible for ideating, producing, maintaining and posting team-related content for the Miami HEAT and other auxiliary properties via Instagram, X, Facebook, TikTok and other social media platforms. The ideal candidate for this position will be expected to leverage access to assist in telling the Miami HEAT on-court story within our brand strategy and voice.
Essential Duties & Responsibilities
ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.
- Responsible for strategizing, ideating, planning, producing, and posting content covering Miami HEAT basketball and other auxiliary accounts via social media platforms such as Instagram, X, TikTok and Facebook
- Provide on-site coverage for Miami HEAT basketball games (both home and away) and team events, and produce content within brand strategy for social media platforms
- Work within social media department to strategize, ideate, produce, and post content to Miami HEAT social media accounts; including Miami HEAT Store, Kaseya Center, Jr. HEAT & Miami HEAT Dancers
- Monitor daily social media trends, fan conversations and engagement focused around the Miami HEAT, NBA and pop culture audiences
- Use extensive Miami HEAT knowledge (current and historical) to ideate and create social media content within brand strategy
- Collaborate with Content and Creative Services departments for successful content development and to ensure social media presence is in line with Miami HEAT brand, voice and social media strategy
- Activate branded social media content deliverables and campaigns
- Other duties as assigned by the Sr. Social Media Manager
Desired Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education And/or Experience
- Bachelor’s degree in a marketing, communications or business-related field
- Minimum of 1-2 years experience with either a publisher, brand or professional/college sports team
- Significant in-depth knowledge and understanding of Instagram, X, Facebook, TikTok and other social media platforms
- Significant knowledge of the game of basketball, Miami HEAT team news (both current and historical) and NBA storylines
- Significant knowledge of pop culture, current events, and social media/internet culture
- Strong writing, creative and analytical skills
- Social media creativity and swift adaptability to current events
- Desire to work in and adapt to a fast-paced environment with availability for travel situations and work during nights, weekends and holidays
- Motivated self-starter with explicit attention to detail and strong organizational, collaboration, relationship building and communication skills
- Outstanding communication, collaboration, and relationship building skills
- Photography and Adobe Photoshop skills are a plus
- Fluency in Spanish preferred, but not required
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP
