Brand Marketing & Communications Coordinator
(Full-time; on-site SoHo, NYC)
Purpose
Be the brand’s 360 all-rounder who keeps the image, samples, and marketing machine moving. You’ll coordinate communications, samples, shoots, and e-comm cadence so Aflalo’s point of view shows up cleanly—on time, every time.
Core Responsibilities
1- Communications (Influence & PR Ops)
- Coordinate influencer gifting: review target lists with agency; track outreach, seeding, and outcomes.
- Manage talent approvals (usage/credits) and organize inbound creator requests; route judgment calls promptly.
- Traffic press releases and distribute brand assets; maintain the press/media kit and image library.
- Liaise with PR agency on weekly priorities; compile and format monthly coverage reports; log inbound press.
2- Collection & Showroom Management
- Own seasonal sample tracking: check-in/out, condition notes, and returns.
- Set and reset the showroom; prep pulls for stylists, editors, and partners; manage courier runs.
- Coordinate sample availability for e-comm and lookbook shoots; maintain packing lists and shot-order dependencies.
3- Marketing Coordination
- Own the channel calendar across email, site, and organic social: keep drop dates, creative status, and approvals current; run a weekly go/no-go check.
- Email: build from approved briefs; assemble assets, QA links and product tags, set segments and send times, schedule/send; log results.
- Site updates (with E-comm): coordinate homepage/collection refreshes for drops (banners, hero, copy blocks), ensure PDP completeness (naming, credits, alt text, image order) and product tagging.
- Asset ops: maintain the asset map (where each image/video lives, sizes, rights/credits); request missing cuts from Image team or retouch as needed.
- Organic social scheduling: load approved posts, tag products, refresh link-in-bio/landing links; capture UGC/reposts with permissions and file correctly.
- Reporting: weekly highlights deck—sends, top clicks, top SKUs, notable creator posts, site notes; monthly roll-up across email/social/site.
4- Project Management (Studio Ops)
- Create and manage punch lists for shoots and launches; run check-ins; close loops post-event.
- Coordinate product data/asset needs between Design, E-comm, and PR (naming, pricing, copy deadlines).
- General studio support: supply ordering, messenger coordination, tidy systems.
Craft & Taste Requirements
- Strong visual literacy; comfort referencing luxury fashion, art, and design.
- Writes cleanly and succinctly; can adapt tone to brand voice.
- Impeccable organization; obsession with accuracy (names, credits, sizes, SKUs).
Required Experience & Tools
- 2+ years in fashion/creative operations
- Demonstrable project coordination and calendar management.
Ways of Working
- On-site in SoHo most days; occasional early call times or late pickups around shoots.
- Fast-paced, hands-on
- High organization and follow-through; proactive communicato
