Company Description
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Due to our continued growth, we are hiring for a
Vice President of Strategic Client Engagement at MDLinx, an M3 company.
About MDLinx
MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified, curated HCP audiences through its innovative omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that enhance their professional journey and ultimately improve patient outcomes. As we advance toward the next phase of our strategic vision, we are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx’s data-driven offerings.
Job Description
The
Vice President of Strategic Client Engagement will lead a multidisciplinary team focused on delivering measurable client outcomes while advancing MDLinx’s audience intelligence and platform capabilities. Reporting directly to the Chief Commercial Officer, this role will oversee account management, analytics, and marketing functions, ensuring alignment between client objectives and data-driven strategic solutions.
This leader will play a pivotal role in strengthening MDLinx’s position as the most contextually intelligent healthcare engagement platform—bridging marketing strategy, analytics, and innovation to drive business growth.
Key Responsibilities
Customer Engagement and Strategy
- Serve as a strategic thought partner to clients, aligning marketing strategy with business goals through the development of data-driven, measurable engagement programs.
- Identify client challenges and bridge them with MDLinx’s platform capabilities—delivering quantifiable impact through omnichannel programs, predictive analytics, and behavioral insights (in partnership with data science and engineering)
- Lead cross-functional collaboration across marketing, analytics, and product teams to deliver optimized media mix, enhanced targeting, and superior engagement outcomes (in partnership with growth marketing and analytics)
- Develop and execute strategies that elevate client satisfaction, retention, and revenue growth by leveraging MDLinx’s first-party data, proprietary HCP identity graph, and contextual content engine.
Strategic Planning, Analytics, and CRM Integration
- Support the analytics department within MDLinx’s interactive CRM-driven ecosystem—establishing measurable program strategies, campaign KPIs, and performance optimization frameworks.
- Lead Strategic Planning and closely align to Data Science and Engineering functions to ensure healthcare and life sciences clients receive insight-driven, results-based recommendations for omnichannel marketing programs.
- Partner with analytics leads to translate campaign data into actionable insights—informing segmentation, progressive profiling, and next-best-action recommendations.
- Champion the integration of analytics and CRM intelligence into client engagements, creating a continuous loop between strategy, execution, and optimization.
- Collaborate with internal data teams to build and evolve attribution models, engagement dashboards, and lead scoring systems that directly demonstrate client ROI.
Leadership and Organizational Impact
- Lead and mentor account management, analytics, and strategy teams—fostering a collaborative, insights-first culture that combines strategic creativity with analytical precision.
- Provide ongoing coaching to build team expertise in pharma marketing, customer lifecycle strategy, and omnichannel data interpretation.
- Serve as a key thought leader within the organization, translating market trends and data science innovations into strategic opportunities for both clients and internal teams.
- Cultivate a shared vision with product, data, and marketing leadership to ensure seamless strategic cohesion across all client deliverables.
Innovation and Roadmap Evolution
- Collaborate with the Chief Commercial Officer and product/data teams to shape the MDLinx 3.0 roadmap—advancing DSP integrations, AI-driven personalization, and cross-channel intelligence.
- Identify emerging market trends and client opportunities to position MDLinx as a category leader in contextually engineered omnichannel engagement.
- Drive the development of thought leadership and case studies that demonstrate MDLinx’s impact across strategy, analytics, and measurable brand outcomes.
Qualifications
- 12+ years of experience in digital marketing, consulting, or pharmaceutical marketing with proven expertise in analytics-driven customer engagement.
- Demonstrated success leading cross-functional teams that include account management, analytics, data science, and marketing strategy.
- Deep understanding of CRM systems, omnichannel orchestration, and advanced campaign measurement methodologies (e.g., MMM, MTA, predictive modeling).
- Strong ability to align data intelligence and marketing strategy with client business goals to deliver measurable ROI.
- Experience within healthcare, pharma, or life sciences industries, with a passion for innovation and measurable outcomes.
- Familiarity with AI/ML applications in audience segmentation, personalization, and next-best-action logic.
- Exceptional communication, leadership, and relationship-building skills, with a proven ability to influence senior stakeholders.
Benefits
Additional Information
A career opportunity with M3 USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
- M3 reserves the right to change this job description to meet the business needs of the organization
M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.
All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.
