Who We Are
Roots is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!
Our Why
We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate.
In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.
Why We Need You
At Roots, we’re transforming real estate investment into an accessible and intuitive experience. Our platform simplifies the path to building wealth, making it as easy to invest in real estate as it is in the stock market. Design is how we make complex financial ideas feel simple, trustworthy, and beautiful. We’re hiring a Visual Designer (Product UI) to elevate typography, layout, spacing, and component systems across our product and brand surfaces—while being UX-literate enough to read a wireframe, respect the IA, and bring it to life.
Designer first. UX-literate. No coding.
Who You Are
- You don’t just want a job- you want to build something meaningful
- You have a strong eye for visual design and bring fresh ideas and taste to the table
- You’re comfortable working within the constraints of a financial product and know when to push boundaries for impact
- You thrive in a fast-moving, high-feedback environment where iteration is key
- You clearly articulate your design decisions and thought process. Your work isn’t just about making things look good- it solves real problems
- You’re energized by switching between product UI and occasional brand/marketing needs
- You’re driven, adaptable, and committed to getting better every day
What We’re Looking For
- A Portfolio That Shows You Can Do the Work – More than years of experience, we care about your ability. Your portfolio must:
- Show 2+ visual UI case studies (before/after or lo-fi → hi-fi) that demonstrate type hierarchy, spacing rhythm, color/contrast, and component reuse
- Be responsive across different screen sizes
- Include your role and rationale (what you did and why), not just final screens
Must-Have Skills
- Figma proficiency — Text Styles, Auto Layout, Components/Variants, and pragmatic file hygiene
- Strong visual design craft — typography, layout, spacing, grids, and accessible contrast in real product UI
- UX literacy — ability to read wires/requirements and make clear visual decisions that improve comprehension and flow
- Adobe Creative Cloud proficiency for assets/production (Illustrator/Photoshop/After Effects as needed)
- Framer familiarity to assist with marketing pages when needed (nice to have, not coding)
- Ability to take feedback, iterate quickly, and move work across the finish line
Education: BFA/BA in Graphic/Visual/Communication/Interaction Design from an art/design program is required. Exceptional non-degree paths considered only with a craft-forward portfolio that meets the bar above.
Bonus Points For
- Experience in financial services or designing for a regulated industry
- A portfolio from a top-tier design program
- Experience working at a startup, where you’ve had to be adaptable, solve problems creatively, and build from the ground up
Why Join Roots?
- Your work will help people build real wealth. Every design decision you make will impact investors who are growing their financial future with us
- You’ll be part of a mission-driven, high-growth company where your contributions matter
- You’ll have the opportunity to shape the future of financial tech and design experiences that change lives
If this excites you, we want to see your work. Apply with your portfolio, and let’s build something impactful together!
At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.
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