TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.
As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.
We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!
We’re looking for an experienced Social Commerce Content Strategist with deep expertise in conversion-focused social content for U.S. parent and family audiences. This is a project-based consulting role focused on defining the strategy and roadmap that our internal team will execute. The key objective is to help our client drive website visits and sales conversions from social content — without relying on native in-platform shops (Meta Shops, TikTok Shop, etc).
- Develop a social commerce content strategy that maximizes traffic and sales from Facebook, Instagram, and TikTok.
- Define the organic content pillars and creative formats most likely to engage and convert U.S. parent audiences. Identify the content journey that moves audiences from engagement website visit
- purchase.
- Advise on how to integrate paid and influencer content to amplify reach and performance.
- Analyze competitor approaches and U.S. parent consumer behaviors to inform data-backed recommendations.
- Design a framework for testing and measuring POS (point-of-sale) impact.
- Provide actionable guidance for creative teams to translate strategy into measurable results.
Requirements
- Proven track record in social commerce content strategy for consumer brands.
- Experience targeting or converting U.S. parent/family audiences.
- Strong understanding of Meta and TikTok ecosystems, especially traffic-driving and conversion tools.
- Ability to translate insights into clear, actionable content roadmaps.
- Experience developing and analyzing conversion and POS performance.
- Excellent communication and consulting skills — comfortable leading the strategy and advising brand and creative teams.
- Duration: 1–3 months (project-based).
- Hours: Part-time, up to 30 hrs/week.
- Your CV.
- Portfolio or Case studies of successfully executed social commerce rollouts.
Benefits
- Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
- Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide.
- Tech-savvy Culture:An ecosystem that sparks innovation, embraces the latest tools, promotes transparent task management, and empowers flexible collaboration—no time constraints or meetings, just results!
- Seamless Operations: An ecosystem that fuels new ideas, promotes transparent task management, empowers flexible collaboration without time constraints or meetings—no red tape, just results!
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.
