Digital Marketing Specialist

Geospace Technologies • Full-time • Houston, TX, US • 12h ago

The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.

This role the specialist will contribute to the overall corporate and product marketing initiatives through the company’s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.

Key Responsibilities:

Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts
Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights.
Engage in marketing automation and email marketing campaigns to support lead nurturing.
Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape.
Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership.
Collaborate with internal teams to create landing pages and optimize user experience.
Identify critical conversion points and drop-off points and optimize user funnels.
Recommend and implement digital best practices.
Manage agencies and other vendor partners associated with digital assets.

To succeed in this role, the Digital Marketing Specialist will:

Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders

Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools
Communicate regularly and proactively with the VP of Global Marketing on project status

Benefits:

At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:

Comprehensive medical, dental and vision plans
401(k) with a percentage match
Supplemental insurance options
Paid time off program with paid holidays

Paid volunteer hours, and charitable giving matches

Qualifications

Bachelor’s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience
Experience with website management tools – Wordpress preferred
Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.)
Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred)
Strong critical thinking and organizational skills
Computer literacy, particularly in Microsoft Office
Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders