Marketing Manager

Gansevoort Hotel Group • Full-time • New York, NY, US • $80k - $85k / year • 2d ago

Gansevoort Hotel Group is looking for a Marketing Manager to join our Sales & Marketing Team.

This position will primarily be responsible for overseeing social medial efforts, PR, and any ad-hoc marketing projects.

Social Media

· Own and manage the day-to-day social media brand channels for hotel and F&B venues.

· Schedule and plan all content 2 weeks in advance for Marketing Director to approve in advance.

· Content to rotate features of the hotel: packages, restaurant, rooftop, pool, lifestyle/room, local/neighborhood along all accounts

· Coloration and filter: try to use the same filter on photos. Follow all brand guidelines.

· Frequency: aim to post 4-6x a week per channel

· Ensure proper geotagging, tagging, photo credit. Request permission for reposting UGC content + post giving appropriate credit.

· Emphasize approved brand hashtags (Ex: #GansevoortLife, #GansevoortPets, #GansevoortLocal)

· Engage w/ content like/heart + comment on posts that tag us or geotag us daily repost any Instagram stories that are on brand

· Distribute monthly reporting showing the takeaway recaps, areas of improvement, follower growth and engagement stats

· Boost and create ads in alignment with promotions/events

· Content: take photos and videos when appropriate. Schedule and oversee approved barter photographers to shoot content onsite

· Pitch additional avenues and strategies with the goal of increasing engagement and followers

· Manage all OTA reviews & monthly Reputation Lab reporting

· Action PR requests by coordinating content and required assets in coordination with F+B (Ex: specialty cocktails, brand partnerships, event activations).

· Contribute to bi-weekly calls with PR team – F&B specials & ideation, influencer coordination, etc.

· Oversee press, influencer and partnership photoshoots on property.

Marketing Materials + Admin

· Maintain/print materials for housekeeping (including but not limited to: mini bar menus, stickers, steam shower instructions)

· Create/print/place and monitor property signage when necessary (including but not limited to: pool closing, private rooftop event, out of order, etc.)

· Monitor Google Nest Hub device on backend, update partnership content when appropriate, and oversee ongoing edits and communicate approved changes to Volera and internal teams.

· Forward any invoices received for recurring social media platforms/ads or marketing services and give to Marketing Director for review/approval.

· Monitor and track shipments, mail packages when necessary

· Monitor office supplies (paper, package inclusions, business cards, posters, signage, office supplies, etc.)

Required Skills/Qualifications

· Marketing experience of 2+ years within Hospitality sector (previous Hotel Sales and Marketing or Restaurant marketing experience preferred).

· Business letter writing and organizational skills.

· Telephone skills, letter compositions, appointment scheduling, filing and accountability for numeric calculations are paramount.

· Refinement of all computer skills is not limited but includes Microsoft Office applications; Word, Excel, Outlook, PowerPoint, Adobe, Canva.

· Confidentiality relative to all aspects of our business.

· Flexible schedule to include weekends, holidays, late evenings, etc.

· Multi-lingual skills are highly desirable.

· Ability to compute rate, ratio and percentages.

· Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions.

· Ability to work independently.

· Ability to type a minimum of 50 words per minute.

· Must maintain a cooperative, approachable team-oriented attitude.

· To be financially aware and aim to strive for a successful profitable business.

· To report for duty punctually following the Gansevoort Attendance and Punctuality Policy.

· To maintain a good rapport and working relationship with all staff.

· To always handle guest and employee inquiries in a courteous and efficient manner and report guest complaints or problems to supervisors or managers on duty.

· To always provide and maintain the highest possible service standards to our clientele.

· To never be under the influence of drugs or alcohol when on duty.

· Never to communicate to any members of the press regarding Gansevoort Hotel Group, it's clientele and the owners of the hotel.

· Bachelor’s degree in marketing, Hospitality or other business-related degree is required.

· Must be able to communicate proficiently in the English language, both written and verbally.

· Able to attend events and relevant trade shows or meetings as needed.

Physical Requirements:

· Must be able to work stationery at least 8 hours per day and/or standing for 8 to 10 hour to conduct trade shows.

· Must be able to speak and hear clearly to communicate with potential guests and clients.

· Must be able to pull, lift, or move packages at least 40 pounds of force.

· Must be able to move inside the office to make copies and send faxes.

· Must be able to reach and handle the computer keys, paper and items on the top of the desk.

· Must have depth perception and balance, for overall performance and be able to work with computers.

This is an on-site role that would require flexibility to work schedules. Long hours are required on occasion. Weekend/Holidays availability might be needed based on business demands.

Location:

GANSEVOORT MEATPACKING NYC

18 Ninth Avenue (at 13th)

New York, New York 10014

The salary for this position will be commensurate with experience. Starting pay rate is set at $80,000-$85,000 per year. Full benefits package including medical, dental, vision insurance, commuter benefit, paid time off, and other company perks.