Concord / Lake Norman Area — Greater Charlotte, NC
Full-Time | On-Site (approx. 90% in office; ~10% travel)
About ColorID
ColorID is an identity-technology company headquartered in the Charlotte / Lake Norman area, serving Higher Education, Healthcare, Enterprise, and Government markets. We provide a comprehensive mix of solutions — from secure ID cards, card printers, and hardware credentials, to modern cloud platforms and mobile wallet credentials — helping organizations streamline how they identify and engage with people every day.
Since our founding in 1999, we’ve built a reputation for high-touch service, deep industry expertise, and strong partnerships across the identity ecosystem. While secure credential hardware remains a core part of what we do, we are also expanding into software and mobile-first technologies that support our customers’ long-term transformation and future-ready security needs.
At ColorID, you’ll join a team that values initiative, collaboration, and creativity. If you’re looking to grow your skills and make a meaningful impact in a mix of established and emerging technologies, we’d love to meet you.
Role Overview
We’re looking for a Marketing Coordinator who enjoys a balanced marketing role — from designing collateral and supporting events, to helping execute campaigns and producing short-form video content. You’ll have variety in your work and a clear connection to business outcomes.
This role is ideal for someone who takes direction and runs with it, brings fresh ideas to the table, and thrives in an ownership-driven environment where initiative is valued and celebrated.
Key Responsibilities
Content & Collateral Creation
- Design and update product brochures, case studies, sales one-sheets, digital ads, and email newsletters
- Build and refine presentations for tradeshows, webinars, and customer engagements
- Produce and edit short videos for product highlights, customer stories, and events
Campaign & Sales Enablement
- Support development and execution of multi-channel marketing campaigns
- Assist lead generation initiatives including list-building, outreach, and follow-up
- Collaborate with Sales to ensure accurate and up-to-date tools and materials
Brand & Web Support
- Maintain brand and message consistency across marketing assets
- Make light website updates as needed (content refreshes, event additions, product enhancements)
- Assist improvements to customer engagement and conversion paths
Event & Tradeshow Support
- Coordinate marketing deliverables and promotional materials for industry events
- Assist in planning and onsite presence at key tradeshows and conferences
Analytics & Optimization
- Track campaign and content performance metrics
- Provide insights and recommendations to improve future outcomes
Ideal Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 1–3 years of marketing experience (preferably B2B or technology-focused)
- Excellent written and verbal communication skills
- Proficient with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, and Adobe Express)
- Able to take direction and run with it — strong initiative and follow-through
- Thrives in an ownership-driven environment and learns new tools quickly
- Excellent organization and multitasking skills
- Willingness to travel occasionally (~10%)
Why You’ll Love Working at ColorID
You’ll have the opportunity to shape how our brand shows up in the world and directly support exciting identity and security technologies. We celebrate wins together, encourage professional growth, and enjoy what we do — both inside and outside the office.
