Growth & Product Marketing Assistant for SaaS in the eCommerce Logistics Software
Associate Growth Hacker - Outbound Marketing for eCommerce B2B SaaS
Job Type: Full-time
Location: Hybrid with in office assistance 3 days a week and for occasional in-person meetings.
Join Shipedge, the award-winning innovator revolutionizing eCommerce logistics through cutting-edge automation and omnichannel solutions, and become a key player in our close-knit, collaborative HQ team driving global efficiency and growth!
About Us:
At Shipedge, we're pioneering eCommerce logistics with our all-in-one omnichannel SaaS platform, empowering brands, 3PLs, and global logistics networks to automate order management, streamline warehouse operations, optimize shipping, and conquer inefficiencies through centralized tools like OMS, WMS, and advanced fulfillment automation. Founded in the Research Triangle, our cloud-based Order Management System automates eCommerce omnichannel operations, helping companies—from startups to Fortune 500—create comprehensive fulfillment networks, control inventory everywhere, simplify supply chain logistics, minimize expenses, and scale seamlessly across retail distribution and transportation. Join our collaborative, expertise-driven team in a fast-paced environment to make a tangible impact on the future of digital retail.
Our Culture:
We're fast-moving, energetic, communicative, honest, and fun, with a customer-first approach at our core. We hire T-shaped people with a growth mindset who care deeply about our products and bring ideas to the table. Cultural fit is as important as skills—we value perseverance, dedication, a good heart, and viewing failure as an opportunity to improve. We believe in lean startup principles, where "perfect" doesn't hinder "good enough," and we prioritize minimum viable products while thinking from the customer's perspective to remove roadblocks.
Job Overview:
We're looking for an enthusiastic entry-level Associate Growth Hacker to support outbound marketing efforts for our eCommerce SaaS product. This hands-on role focuses on executing growth strategies, leveraging technical tools for lead generation, and incorporating AI to enhance campaigns. You'll work closely with the product and marketing teams to drive user acquisition through practical, data-driven tactics. Ideal for someone early in their career with a knack for technical marketing and a passion for experimentation in outbound channels. You'll help identify, experiment, and implement improvements that drive growth, adoption, engagement, and retention in our B2B growth marketing team.
Our Ideal Candidate:
You're on the clever side, staying positive, motivated, organized, and focused under pressure in a fast-paced environment. Self-driven with a startup mindset, you're entrepreneurial, willing to wear many hats, take risks, try new strategies, and grow with the company. You don't need micromanagement, contribute ideas, and approach decisions thoughtfully. A data-geek at heart, you're performance-oriented, curious, creative, relentless in pursuing growth, and see failure as a chance to iterate. You think deeply about customer roadblocks in product discovery and traction, with a good heart that aligns with our values. Background in the eCommerce industry with experience in multichannel sales, dropshipping, and omnichannel retail would be great.
Key Responsibilities
- Implement growth strategies with our cross-functional team (marketing, sales, success) to drive relevant traffic to websites, landing pages, social media, and apps.
- Execute outbound marketing campaigns, including cold emailing, LinkedIn outreach, and lead nurturing sequences to acquire new eCommerce users.
- Use technical tools to build and automate lead generation pipelines, such as scraping tools, CRM integrations (e.g., Active Campaign), and email automation platforms (e.g., Apollo.io, Active Campaign).
- Incorporate AI tools for campaign optimization, like AI-driven content generation (e.g., Jasper or Copy.ai), predictive analytics for lead scoring (e.g., using tools like Clearbit or MadKudu), and personalization algorithms to improve engagement rates; create blog posts using AI LLMs and run SEO optimization analysis.
- Conduct hands-on A/B testing, track performance metrics (e.g., open rates, conversion rates, CAC), manage/optimize spend on campaigns (CPM, CPC, CPL), and iterate on strategies based on real-time data and KPIs like ROI and flywheel effects.
- Develop lead pipelines via partners, referrals, and 3rd-party sales teams; design referral marketing programs and review pipelines to engage delighted users.
- Support product growth by gathering user feedback through outbound surveys, applying CRO hacks, and integrating insights into feature prioritization—focusing on new user experiences like the first 48 hours, implementations, and post-sales.
- Collaborate with sales and product teams to align outbound efforts with eCommerce trends, such as personalized shopping experiences and inventory optimization; analyze and exchange ideas/data/feedback across departments.
- Monitor campaign performance using analytics tools (e.g., Google Analytics, Mixpanel) and report on results to refine tactics for better ROI; scale and automate processes using tools like N8N or Make for automations, along with traditional software and headless integration techniques.
- Stay updated on outbound marketing best practices and emerging AI technologies to implement innovative, low-cost growth hacks; apply lean startup principles to design, implement, analyze, and iterate experiments.
- Perform deep research using Notion and AI tools to understand user segments, target audiences, and market trends.
- Manage project tasks and collaborations via ClickUp for efficient team coordination.
- Handle customer support and lead qualification integrations with Intercom.io
- Update and optimize website content and landing pages using Webflow.
- Create and maintain documentation using SupaDemo.
- Utilize Google Suite tools and integrate heavily with Gemini APIs for enhanced productivity and AI-driven insights.
Required Qualifications and Skills
- Bachelor's degree in Marketing, Business, Computer Science, or a related field; relevant certifications (e.g., Google Analytics, HubSpot Inbound Marketing) or training in marketing, sales, communications are a plus.
- 1-2 years of experience in marketing, growth hacking, or a related entry-level role; internships or freelance work in outbound marketing count; eCommerce, logistics, or relevant knowledge is a bonus, with hands-on experience in multichannel sales, dropshipping, and omnichannel retail highly preferred.
- Hands-on technical skills in outbound marketing tools, including lead generation software (e.g., Apollo.io, Hunter.io, LinkedIn Sales Navigator), email automation (e.g., Apollo.io), and basic scripting for data handling (e.g., Python and MCP integrations with Cursor); experience with automations in N8N or Make.
- Experience with AI tools for marketing, such as AI content creators, chatbots for lead qualification (e.g., Drift or Intercom with AI features), or machine learning platforms for audience segmentation; editing/copywriting skills using AI LLMs.
- Strong analytical abilities with proficiency in data tools like Excel, Google Sheets, or basic SQL for querying campaign data; knowledge of A/B testing, data analytics, and user behavior analysis.
- Excellent communication skills for crafting compelling outreach messages and collaborating in a team setting; adaptable, agile, and able to pivot based on testing/results.
- Creative, proactive mindset with a willingness to experiment and learn quickly; understanding of inbound/outbound marketing, sales, and success concepts; performance/results-oriented with curiosity and relentlessness.
- Familiarity with tools like ClickUp for project management, Intercom for support, Active Campaign as CRM, Notion for research, SupaDemo for documentation, Webflow for website management, and heavy use of Google Suite with Gemini APIs.
Benefits:
- QYOSERA Health insurance Reimbursement plan
- Flexible hybrid remote work (work from anywhere, with most employees home-based; in-person gatherings at our Raleigh/Durham, NC HQ at least 3x/week encouraged)
- Paid Time off: Holidays & Vacations
- Professional development opportunities
- 401(k) matching
- Work with smart, energetic, fun, and diverse people in a fast-growing company
If you're excited about hands-on growth hacking with AI in eCommerce SaaS, apply today with your resume and a cover letter highlighting your technical marketing experience!
Job Type: Full-time
Pay: $45,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
Application Question(s):
- Do you have any working experience in eCommerce?
- What do you think about the present and future of Artificial Intelligence for this role?
Education:
Language:
Ability to Commute:
- Durham, NC 27713 (Required)
Ability to Relocate:
- Durham, NC 27713: Relocate before starting work (Required)
Work Location: Hybrid remote in Durham, NC 27713
