Briefs Finance is on a mission to help 1.3 billion people be better with money.
We are a financial technology startup that is democratizing investing research.
We're looking for a full time Marketing Analyst who is excited to join our team of money nerds.
Your job will be to execute our conversion optimization and testing strategy under the guidance of senior marketing leadership. This hands-on role will be responsible for implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure. You will play a critical role in turning strategic insights into tactical experiments that drive measurable business improvements.
You are required to have 4+ years of experience in digital marketing, marketing analytics, CRO, or related field.
Please note: this is a full time in office position. Our office is located in the heart of Detroit's business district.
Your role will require you to:
- Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap
- Build and update landing pages, forms, and on-site experiences using website builders, CMS, or basic HTML/CSS
- Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
- Create and maintain performance dashboards and reports for key marketing metrics
- Conduct quantitative analysis on user behavior data to identify trends and opportunities
- Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
- Document test results, maintain experiment logs, and organize insights for team reference
- Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
- Support the creative team by providing data-backed insights on what messaging and angles are performing
- Monitor site performance, conversion funnels, and flag technical issues or anomalies
If you are interested in this position, please do two things. (1) Apply here AND (2) send us a video. You will not be considered if you don't submit both.
Here are the video requirements:
- Record a video (maximum 3-minutes) of you explaining why you'd make a great Marketing Analyst CRO at Briefs Finance
- Upload the video to Google Drive, or Dropbox, or YouTube (unlisted)
- Email us the URL to the video at: hello@briefs.co
- Make the subject line: Marketing Analyst - Video Submission
- This can be a simple cell phone video. We do NOT care about the quality of your video
Required Qualifications
- 4+ years of experience in digital marketing, marketing analytics, CRO, or related field
- Proficiency with Google Analytics or similar analytics platforms
- Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
- Basic understanding of HTML, CSS, and ability to make simple website edits
- Strong Excel/Google Sheets skills for data analysis and reporting
- Comfort working with data visualization tools and creating dashboards
- Detail-oriented with strong organizational and documentation skills
- Ability to translate testing strategies into tactical implementation
- Self-starter who can work independently with clear direction
- Strong communication skills to present findings and ask clarifying questions
Preferred Qualifications
- Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
- Familiarity with JavaScript for custom tracking or test implementations
- Knowledge of SQL for data analysis
- Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
- Understanding of statistical significance and experimental design
- Background in e-commerce or SaaS environments
- Exposure to marketing automation platforms (HubSpot, Marketo, etc.)
We are a startup. That means, there are certain characteristics you should be aware of prior to applying.
Some of the biggest benefits of working for a startup include:
- Being an early member of a fast growing team
- Seeing the impact of your work
- Opportunity for greater financial growth
But working for a startup is not easy. Some of the requirements of working for a startup include:
- Working long hours
- Enduring company pivots
- Making personal sacrifices when needed
About Briefs Finance.
We're a financial technology company on a mission to help 1.3 billion people be better with money.
We do this through our softwares, newsletters, and education. We have a free financial newsletter called Market Briefs and a paid education and research platform called Briefs Pro. We're launching an AI powered software in 2026.
Learn more on our website here: https://www.briefs.co and our social media pages.
What we expect from our team.
First, we expect our team to lead by example.
- We're teaching finance, so we require our team members to live with smart financial habits.
Second, we expect our team to be passionate about their work.
- If you're just looking for a "job" - please don't apply.
- We're looking for team members who care about the work they produce.
Third, we expect our team to innovate and take risks.
- We're a startup, and you'll be asked to innovate and try new things.
How much will I get paid?
We strive to ensure our team members are well compensated. Your salary will depend on your experience. The salary range for this position is listed on this page.
Job Type: Full-time
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Relocation assistance
Application Question(s):
- Did you submit a video to complete your application? Please see job description to learn more.
- Are you excited to work in-person at our Detroit office?
- Tell us about your experience with digital marketing?
- Why do you want to work as a Marketing Analyst?
- Who are some of your digital marketing role models?
Ability to Commute:
- Detroit, MI 48226 (Required)
Ability to Relocate:
- Detroit, MI 48226: Relocate before starting work (Required)
Work Location: In person
