Job Title
Position Title: Program Associate I - Social Media Manager
Location: Asbury Park
Salary: $67,690 - $88,539
Reports to: Deputy Executive Marketing Director
Bargaining Unit: OSAS
Benefits Eligible: Yes
Telecommuting eligibility: Eligible for telecommuting up to 20% (one day per week)
In accordance with the Agreement between Organization of School Administrators and Supervisors (OSAS) and the Board of Education of the School District of the City of Detroit, the following vacancy is announced.
Position Summary:
The Social Media Manager plays a key role in shaping the digital presence and storytelling of Detroit Public Schools Community District. This position is responsible for developing, implementing, and overseeing a comprehensive social media strategy that supports district-wide marketing goals, engages diverse audiences, and strengthens community trust.
Minimum Qualifications:
- Bachelor's degree in Communications, Marketing, Digital Media, or related field.
- 3-5 years of professional experience managing social media platforms for a brand, organization, or public entity.
- Proven experience developing social campaigns, paid ads, and multimedia content.
- Strong proficiency in social media management tools, analytics platforms, and creative software (e.g., Meta Business Suite, Canva, Adobe Suite).
- Excellent writing, storytelling, and project management skills.
- Ability to manage multiple projects simultaneously in a fast-paced, collaborative environment.
- Passion for education, equity, and urban community engagement.
Essential Functions:
- Lead the planning, ideation, and management of the district's social media content calendar aligned with DPSCD's overall marketing objectives, campaigns, and key initiatives.
- Develop and manage paid social media advertising campaigns to drive awareness, engagement, and enrollment.
- Create high-quality digital content, including photos, videos, reels, and graphics from on-site school events, district programs, and community activities.
- Collaborate closely with the district's creative agency and internal marketing team to ensure consistent branding, storytelling, and message alignment across platforms.
- Partner with school-based ambassadors and digital school managers to train, support, and oversee content execution at the school level.
- Partner and host weekly meetings with Program Associates to identify top priority social content to integrate into social media planning and content calendar.
- Post approved statements during emergency situations under guidance from Communications leadership.
- Ensure all posted content complies with FERPA, student media consent rules, and district privacy protocols.
- Monitor comments, direct messages, and community Facebook groups daily to identify misinformation, emerging issues, rumors, or parent concerns.
- Respond to community questions within set turnaround times, or route questions to appropriate departments (Enrollment, Transportation, FACE, etc.).
- Host regular training and development meetings with school ambassadors and communications liaisons to strengthen district-wide social media standards and community engagement.
- Curate and manage a digital calendar of district events, school spotlights, and key campaigns to ensure timely and coordinated promotions.
- Monitor, analyze, and report on social media performance metrics to inform content strategy and optimize engagement outcomes.
- Stay current with social and digital trends, recommending new strategies to enhance DPSCD's online presence and community connection.
- Perform other duties as assigned.
Security Clearance:
Internal Applicants
If you are a current Detroit Public Schools Community District employee, you do not have to submit to a new security clearance, unless your new role requires a different type of criminal background check.
External Applicants
In alignment with Michigan law, if you are hired to fill a position, you will be required to submit to a Detroit Public Schools Community District criminal background check. Information regarding required background checks will be shared at point of hire.
Method of Application:
Applicants must apply through the online application system. Only applications submitted through the online application system will be considered for any posted position and all applications require a resume to be considered.
Applicants requesting assistance during the application process should contact the Office of Human Resources via email at recruitment@detroitk12.org or phone at (313) 873-6897.Successful candidates are required to submit official transcript(s) at point of offer to hire. It is the applicant's responsibility to provide all documentation (including copies) as requested.
DPSCD does not discriminate based on race, color, national origin, sex, disability and/or religion. Contact the Civil Rights Coordinator for more information at (313) 240-4377 or detroitk12.org/compliance.
