How to Apply: Please submit a cover letter, resume, and relevant work samples or portfolio jobs@unionsquarenyc.org with “Digital Content & Marketing Associate” in the subject line.
Applications sent via LinkedIn will not be reviewed. Please do not reach out to the hiring manager directly.
Salary: $60,000–$70,000, commensurate with experience.
USP is an equal opportunity employer. All qualified candidates are encouraged to apply.
Full job description below or at: https://bit.ly/44llRZA
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Digital Content & Marketing Associate
Union Square Partnership is a community-based 501(c)3 organization created more than 40 years ago to promote, preserve, and progress its vibrant namesake neighborhood.
We cultivate a welcoming, diverse space and work to enhance livability, ensuring residents, workers, and visitors can revel in the time they spend in our neighborhood — and feel compelled to make it one of their go-to spots, set up shop, or even call it home. We foster a thriving economy, helping create a district that amplifies exciting new businesses and iconic brands, invests in public art, events, and local hidden gems, and offers a rewarding place to explore.
In the square, history and history-making go hand in hand. We celebrate our space as an iconic, historic staple of New York’s civic life and as a destination for limitless opportunity, embracing and forging the distinct, one-of-a-kind reputation of Union Square every day.
The organization comprises two non-profit organizations: a local development corporation and Manhattan’s first Business Improvement District (BID). The organization is managed by the Executive Director and overseen by a Board of Directors filled by Union Square’s leading civic leaders from the commercial, academic, residential, and cultural communities.
As our Digital Content & Marketing Associate you will…
The Digital Content & Marketing Associate is a creative, internet-savvy storyteller responsible for the full lifecycle of our digital content, from conceptualization, writing and multimedia production to distribution and analysis. While primarily focused on digital channels (social media, email, website), you will own the content production schedule and actively support all marketing and communications efforts to amplify the Union Square District's identity and broader community engagement initiatives.
The Digital Content & Marketing Associate’s responsibilities include, but are not limited to:
Content Creation & Digital Communications
- Serve as a creative storyteller for a variety of digital channels, most importantly social media, photography, video editing, and copywriting skills to conceptualize, pitch, and produce dynamic content.
- Own the day-to-day content production schedule to ensure a consistent pipeline of assets, while collaborating with the Director of Brand & Experience to build the monthly content calendar and strategic goals.
- Lead the creation and distribution of the monthly email newsletter and ad-hoc promotional emails, ensuring engaging copy, visual consistency, and effective list management.
- Manage the USP website by producing fresh content, writing blog posts, updating business features, and executing necessary site edits and maintenance.
- Design and produce cohesive digital and print collateral, including event flyers, social graphics, email headers, posters, and presentation decks to support internal and external needs.
Community & Business Engagement
- Engage actively with the Union Square community, building relationships with local businesses, partners, and stakeholders, and turning insights from visits and conversations into collaborative content that highlights the district’s vibrancy.
- Lead and grow business engagement strategies to recruit new businesses and deepen participation across the district, ensuring accurate contact data is maintained to execute targeted outreach that elevates business voices and aligns them with USP’s broader storytelling efforts.
Marketing Strategy & Cross-Team Collaboration
- Work across departments to plan and execute marketing strategies, community outreach, and other initiatives that support the Partnership’s overall goals.
- Provide administrative support for marketing activities, including budget tracking, vendor coordination, and documentation management.
What you’ll need to excel in this position…
- 2–4 years of experience in Marketing, Content Management, or related roles, with proven skills in written and visual content creation and management.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field, OR equivalent practical experience.
- Comfort and familiarity with essential digital production tools, including mobile content creation/editing software (e.g., CapCut) to quickly produce social assets.
- Working knowledge of design tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create marketing materials.
- Strong working knowledge of various digital platforms and tools, including demonstrated experience managing social media channels, email marketing software, and website Content Management Systems (CMS).
- Strong organizational skills and attention to detail, with the ability to simultaneously manage multiple tasks and priorities.
- Entrepreneurial, self-starting approach and demonstrated track record of end-to-end project execution.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with businesses, stakeholders, and board members.
- Enthusiasm for community engagement, supporting local businesses, and contributing to the vibrancy of urban districts.
- Flexibility to work occasional evenings, early mornings, and weekends as needed to support event programming and marketing initiatives.
The proposed salary range is $60,000 - $70,000, commensurate with experience.
To apply, please submit a cover letter, resume, and relevant work samples or portfolio to jobs@unionsquarenyc.org. Please put “Digital Content & Marketing Associate” in the subject line.
Relevant work samples must showcase proficiency in writing, multimedia content creation and digital communications. This may include a portfolio link with examples of short-form video (Reels, TikToks), high-quality photography, social media campaigns, email marketing examples, blog posts, and digital or print design collateral (flyers, posters). Please use a file-sharing website like Dropbox or WeTransfer
