Overview
AutoStar Family Dealerships is seeking an outgoing, energetic, and creative Marketing & Social Media Coordinator to join our growing team. This role is ideal for a marketing professional who enjoys connecting with people, managing projects, and bringing ideas to life through storytelling, data, and design.
As part of the corporate marketing team, you’ll collaborate across multiple dealership locations to manage campaigns, maintain brand consistency, and strengthen Autostar’s presence throughout Western North Carolina and Colorado. You’ll have the opportunity to combine creativity with analytics, crafting compelling content while also auditing performance across marketing channels to ensure continuous improvement.
Key Responsibilities
- Oversee and manage all AutoStar Family Dealerships social media accounts, including strategy, content creation, scheduling, and performance tracking to ensure consistent brand voice and engagement across all locations.
- Conduct periodic marketing audits to evaluate the accuracy and performance of online listings, creative materials, and local store marketing efforts.
- Oversee and coordinate website content management, ensuring accurate vehicle information, updated promotions, and alignment with current campaigns.
- Design and order business cards, name tags, and other internal marketing materials for new hires.
- Plan and coordinate internal events (employee appreciation, celebrations, etc.) and external community events (fundraisers, sponsorships, local festivals, and charity functions).
- Support creative marketing efforts, including photography, videography, and campaign design.
- Collaborate with dealership teams to promote sales events, employee highlights, and community initiatives.
- Build and maintain relationships with local organizations to identify PR opportunities and drive participation.
- Assist with tracking marketing materials, deadlines, and budgets.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
- 1+ years of experience in marketing, communications, or public relations preferred.
- Experience conducting marketing or brand audits, including social media, web, and advertising performance.
- Website management experience preferred (DealerON, Dealer.com, or similar platforms).
- Proficiency with social media platforms (Facebook, Instagram, LinkedIn, TikTok) and basic content creation tools (Canva, Adobe, etc.).
- Strong communication, writing, and interpersonal skills.
- Creative thinker with excellent organizational and multitasking abilities.
- Passion for community involvement, teamwork, and continuous learning.
Why AutoStar?
AutoStar Family Dealerships is more than a place to buy cars; it’s a place that connects people to what matters most. As a family-owned, community-driven automotive group, we believe in building lasting relationships with our customers, coworkers, and local communities. This role offers a dynamic opportunity to grow your career in marketing and communications while contributing to meaningful projects that make a difference both inside and outside the dealership.
