Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
The Assistant Manager, Global Brand Marketing will play a key role in supporting global launch planning and execution for Japanese-inspired skincare brand, Tatcha. This role will collaborate closely with cross-functional partners across Creative, Product Development, Education, PR, Digital, Retail, and Regional Marketing teams to ensure cohesive, best-in-class global campaign activations. The ideal candidate is organized, proactive, detail-oriented, and passionate about bringing brand storytelling to life through 360 marketing.
Key Responsibilities
Global Campaign Development & Cross-Functional Alignment
- Support in the development and rollout of global 360 campaign toolkits for new innovations and existing core product support campaigns, ensuring clarity, consistency, and brand alignment.
- Serve as a day-to-day liaison with internal global and regional partners to gather launch needs, track asset requirements, and address key questions throughout the launch cycle.
- Maintain up-to-date status documents, timelines, and launch trackers to ensure internal alignment and visibility.
Project & Timeline Ownership
- Maintain and manage project timelines, ensuring milestone adherence and identifying potential risks or delays.
- Coordinate internal alignment meetings and follow-ups, driving clarity around next steps and ownership.
Creative & Asset Management
- Partner closely with Creative and Content teams to brief, review, and route assets across social, paid media, e-commerce, mailers, events, and in-store touchpoints.
- Support feedback consolidation and version tracking to ensure timely delivery of final assets to regional and channel partners.
Partnerships & Brand Initiatives
- Assist in the coordination and execution of global brand partnerships, limited-edition merchandise, gifting, and influencer mailers.
- Support event-related needs such as concepting, sample distribution, and post-event recaps, as needed.
- Help manage relationships with Global Ambassadors.
Qualifications
- 2–4 years of experience in Brand Marketing, Global Marketing, and/or Creative Agency/Production, or related roles; beauty, wellness, or luxury experience strongly preferred.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication and collaboration skills; comfort working with cross-functional partners and presenting to internal teams.
- Proactive, resourceful, and solutions-oriented mindset.
- Passionate about skincare, brand building, and cultural storytelling.
The Details
The expected base salary range for this position is $70,000 to $80,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.
Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
