Vice President for Marketing and Communications

Maryhurst • Full-time • Louisville, KY, US • $80k - $90k / year • 2w ago

Vice President for Marketing and Communications

At Maryhurst, our residential programs, community-based homes and our outpatient clinical programs all work to serve children in the greatest need. Our residential programs break the cycle of abuse using treatments that restore hope and successfully transition children to more permanent, community or family-based settings. Maryhurst's community and transitional living programs offer tools that prepare survivors of abuse and neglect for better, more hope-filled futures. And lastly, the team at Maryhurst Renewal partners with children, adults and families who are hurting to find the right combination of support, ultimately clearing barriers to success at home, at school, and in the community. Renewal provides one-on-one, group and family counseling in office, home or school-based settings.

We are seeking an experienced, strategically oriented Vice President of Marketing and Communications to join our team. This individual is responsible for the strategic creation, management, implementation, and tracking of our marketing, public relations, and communication initiatives. This position will raise Maryhurst’s visibility throughout the community while clearly communicating our mission and impact. This role supports every stage of communication output—from developing fundraising and awareness strategies and executing program initiatives to advising public affairs, crafting multimedia storytelling, shaping internal culture, and more.

Key Responsibilities

Plan

Develop and implement annual marketing and communications plans to support organizational goals and campaigns
Develop a plan to manage the organization's web presence and content. Maintain the website ensuring that information is dynamic, current, and correct while tracking metrics

Develop & Manage

Work with the Development team to develop and manage the execution of all marketing and communication materials including, but not limited to, newsletters, flyers, brochures, annual reports, annual appeals, donor and stewardship mailings, online campaigns and advertising
Develop and maintain platforms and communication tools that enhance the employee experience
Manage social media platforms including content creation and tracking metrics
Manage the department budget
Direct and coach communication deputies
Ensure brand integrity and consistency across the organization
Advance Maryhurst priorities in the realm of program funding and public sector relationships
Help raise significant sums of one-time funding from identified supporter groups

Coordinate & Liaison

Serve as a key collaborator to communicate the impact of Maryhurst’s Strategic Plan in the community
Serve as the liaison with marketing vendors to develop strategies that best meet the needs of the organization
Coordinate the work of freelance or volunteer designers, copywriters, editors, digital marketers, and web developers as needed
Manage social media platforms including content creation and tracking metrics
Perform other duties as assigned

Organizational Responsibilities

Uphold Maryhurst’s mission by adhering to organizational policies and regulatory standards, while consistently demonstrating empathy, compassion, and respect in all interactions
Foster a positive and inclusive workplace by promoting teamwork, valuing diverse perspectives, and committing to equity, inclusion, and belonging in every aspect of our work
Practice responsible stewardship of Maryhurst’s financial, informational, and physical resources to support the agency’s goals with integrity and efficiency
Advance our commitment to diversity by actively recognizing, honoring, and embracing the unique identities and lived experiences of those we serve
Learn about and commit to “trauma-informed” workplace practices, which include open communication, group learning, emotional health, and a recognition of how exposure to adversity affects program participants and coworkers; trauma-informed principles guide our daily interactions with peers, youth, and families at Maryhurst

Knowledge, Skills, and Abilities

Bachelor's degree in marketing, communications or related field
Minimum of 3 years of leadership experience in marketing/communications
Must possess a valid driver’s license and be eligible to drive per the Maryhurst driving policy
Must be available for local, state, and national travel as required
Proficient with social media publisher technology (Hootsuite), Adobe Creative Suite and Canva, Microsoft Office 365, and Drupal and/or WordPress
Ability to develop clear and concise written communication for various audiences
Ability to design graphic communication materials that quickly showcase important facets of the Agency
Maintain and understanding of messaging for community and political environments
Ability to build relationships with program participants, colleagues, and community peers

Behavioral Competencies

Visionary Leadership - Passionate about Maryhurst’s and purpose. Displays passion and optimism. Inspires respect and trust. Mobilizes others to fulfill the vision.
Initiative - High energy and the ability to function effectively with a minimum of daily direction and support. Seeks increased responsibilities. Takes independent actions and calculated risks. Looks for and takes advantage of opportunities. Asks for and offers help when needed.
Planning/Organizing - Ability to work with cross-functional teams across departments while managing multiple projects simultaneously. Prioritizes and plans work activities. Uses time efficiently. Plans for additional resources. Sets goals and objectives. Develops realistic action plans.
Strategic Thinking - Develops strategies to achieve organizational goals. Understands organization's strengths & weaknesses. Analyzes market and competition. Identifies external threats and opportunities. Adapts strategy to changing conditions.

How to Apply: Please submit the following to gkosse@h2rconsultingllc.com