Overview
We are seeking a dynamic and detail-oriented Marketing Specialist to join our innovative marketing team. This role is ideal for a creative professional with a strong background in digital and multichannel marketing strategies. The Marketing Specialist will be responsible for developing and executing marketing campaigns, managing content across various platforms, and analyzing campaign performance to optimize results. The position offers an exciting opportunity to contribute to brand growth, enhance online presence, and support sales initiatives through strategic marketing efforts.
Responsibilities
- Develop and implement comprehensive marketing strategies across multiple channels, including digital, social media, print, and email marketing.
- Manage social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
- Utilize SEO best practices to optimize website content and improve search engine rankings.
- Create compelling content for blogs, websites, email campaigns, and advertising materials using copywriting skills.
- Oversee advertising sales initiatives and collaborate with sales teams to align marketing efforts with business objectives.
- Manage marketing automation tools and platforms like WordPress, Google Analytics, Google AdWords, and other analytics tools to monitor campaign performance.
- Conduct research on industry trends, competitor activities, and target audiences to inform strategic decisions.
- Design visual assets using Adobe Creative Suite for digital campaigns and print advertising.
- Implement performance marketing tactics including Facebook Advertising, Google AdWords campaigns, and other paid media strategies.
- Coordinate product management activities related to marketing initiatives and oversee budgeting for campaigns.
- Track key metrics using analytics tools to measure ROI and optimize ongoing marketing efforts.
Skills
- Strong knowledge of SEO, social media marketing, and multichannel marketing strategies.
- Experience with digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation software.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation.
- Familiarity with WordPress CMS, HTML coding basics, and website management.
- Excellent research skills combined with strong copywriting abilities for engaging content development.
- Understanding of B2B marketing principles alongside product management experience is a plus.
- Ability to analyze data effectively to inform decision-making and improve campaign performance.
- Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints. This role is perfect for a proactive marketer eager to leverage their skills in a collaborative environment that values innovation and results-driven strategies.
Job Type: Full-time
Pay: From $20.00 per hour
Expected hours: No less than 40 per week
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Language:
- Spanish (Required)
- English (Required)
Work Location: In person
