Berkshire Hills Music Academy (BHMA) is a post-secondary educational program for young adults with intellectual and developmental disabilities, grounded in music, creativity, and community. We are seeking a Marketing & Outreach Coordinator to support BHMA’s continued growth through marketing, relationship-building, and community outreach.
This is a full-time position reporting directly to the CEO and working collaboratively across departments to support admissions growth, fundraising initiatives, music performance promotion, and external partnerships.
Key Responsibilities
Marketing & Communications
- Create and maintain BHMA-wide marketing materials, including viewbooks, brochures, newsletters, and digital and print collateral.
- Maintain and update BHMA’s website; coordinate with external web vendors as needed.
- Manage and grow BHMA’s social media platforms, including content planning, posting, and engagement.
- Ensure consistency in messaging, tone, and visual identity across all platforms and materials.
Admissions & Enrollment Support (External Outreach Focus)
- Support admissions and enrollment growth by building and maintaining external contacts and referral relationships that strengthen BHMA’s admissions funnel.
- Conduct targeted outreach to schools, agencies, organizations, families, and community partners to increase awareness of BHMA and identify prospective participants who may be a strong fit.
- Develop and manage prospective participant outreach materials and communications in coordination with the CEO.
- Track outreach efforts that lead to inquiries, referrals, and campus visits.
Community Outreach & Partnerships
- Build and maintain relationships with community organizations, businesses, cultural institutions, and partner agencies.
- Collaborate with music and program staff to promote concerts, performances, gigs, and community appearances.
- Identify partnership opportunities that align with BHMA’s mission and growth goals.
Fundraising & Event Support
- Provide marketing and outreach support for fundraising initiatives, including on-campus and off-site galas and donor engagement activities.
Collaboration & Project Management
- Partner with BHMA departments to support marketing, social media, and promotional needs.
- Coordinate timelines and deliverables across multiple projects.
- Work closely with the CEO on cross-departmental initiatives tied to visibility and growth.
Qualifications
- Bachelor’s degree in marketing, communications, nonprofit management, arts administration, or a related field preferred.
- Experience managing social media platforms, websites, and print/digital marketing materials; familiarity with Wix and Canva strongly preferred.
- Strong writing, organizational, and interpersonal skills.
- Ability to work independently while collaborating across departments.
- Interest in arts-based education, inclusive communities, and mission-driven work.
- Valid driver’s license and ability to travel locally as needed.
Berkshire Hills Music Academy is an equal opportunity employer and values diversity, creativity, and collaboration.
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
