We are a fast-growing, performance-driven company seeking an experienced Programmatic Media Buyer to own and manage our advertising efforts on The Trade Desk.
This is a hands-on role, not a coordinator position. You will be responsible for launching, optimizing, and scaling programmatic campaigns—primarily OTT/CTV—with a clear focus on leads, calls, and ROI, not branding metrics.
If you are comfortable managing budget, optimizing toward CPL/CPA, and working closely with CRM and call center data, this role is for you.
Responsibilities
- Own and manage all campaigns within The Trade Desk
- Plan, launch, and optimize OTT / CTV, display, and retargeting campaigns
- Optimize toward CPL, CPA, and sales quality, not impressions
- Control pacing, frequency caps, and budget allocation
- Analyze performance using post-view and post-click attribution
- Implement supply path optimization (SPO) to reduce waste
- Coordinate with internal teams on:
- Creative strategy and rotations
- Call tracking and CRM integrations
- Compliance requirements
- Scale winning audiences, geos, and placements
- Provide clear weekly and monthly performance reporting
Required Qualifications
- 2+ years of hands-on experience managing The Trade Desk
- Proven experience running OTT / CTV campaigns
- Strong understanding of performance marketing (lead gen or call-based)
- Experience optimizing toward CPL or CPA
- Familiarity with attribution models, including post-view conversions
- Comfortable managing budgets of $50k+/month
- Strong analytical and decision-making skills
Preferred Qualifications
- Experience integrating CRM or call center data into programmatic platforms
- Experience with lead generation, legal, home services, or financial verticals
- Understanding of compliance-sensitive advertising environments
What We Offer
- Competitive base salary + performance bonuses
- Benefits including Health, Dental, Vision, 401k & paid vacations
- Full ownership of The Trade Desk account(s)
- Clear KPIs tied to performance, not vanity metrics
- Fast-moving environment with room to scale spend and responsibility
- Collaborative, high-performance environment
Job Type: Full-time
Pay: Up to $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
