General Statement of Job
Hiring Salary: $50,564.80 - $60,673.60 (DOQ)
Additional Compensation Benefits
- Medical insurance plans through Cigna
- Life Insurance and Long Term Disability
- Vision & Dental Care
- Annual & Sick Leave @ 5 % of scheduled annual hours
- Defined Contribution Plan 401(a) with generous 8% City contribution
- 11 paid holidays
- Flexible work schedule once probation is met
- Paid parental leave
Under general direction, serves as communications and marketing specialist for the City of Dunedin. This position is responsible for developing and implementing comprehensive marketing and communications strategies to promote parks, facilities, programs, and events while enhancing community engagement and participation. Works collaboratively with the Communications Department team and the Parks & Recreation Director and division/program leaders to ensure consistent, effective messaging, branding, and content creation across all platforms. Reports to the Director of Communications.
Specific Duties & Responsibilities
Essential Job Functions
The duties recorded below are representative of the duties of the class and are not intended to cover all the duties performed by incumbent(s) of any particular position.
Develops and executes strategic communications plans for Parks & Recreation programs, events, and initiatives.
Creates comprehensive marketing campaigns to increase program participation and facility usage.
Conducts market research and analyzes engagement metrics to optimize outreach efforts.
Collaborates with Parks & Recreation leadership to align marketing strategies with departmental goals.
Produces high-quality written content for various platforms including websites, enewsletters, brochures, and promotional materials.
Creates and manages social media content across multiple platforms (Facebook, Instagram, YouTube, Nextdoor and X, etc.)
Develops engaging video content for marketing campaigns and program promotion.
Photographs events, programs, and facilities.
Maintains and updates Parks & Recreation web pages ensuring accuracy and timeliness.
Writes press releases, news articles, and feature stories following AP Style guidelines.
Edits and proofreads all Parks & Recreation communications materials.
Creates compelling copy for advertisements and promotional campaigns.
Assists with emergency communications related to Parks & Recreation facilities and programs.
Supports emergency management protocols and procedures as needed.
Works closely with Parks & Recreation Director and division leaders to understand program needs.
Trains Parks & Recreation staff on principals of good content creation.
Coordinates with Communications Department staff on city-wide initiatives.
Builds relationships with local media, community organizations, and stakeholders.
Represents the Communications and Park & Recreation Departments at community events and meetings as needed.
Additional Job Functions
Performs other related duties as required.
Minimum Training & Experience
Requires a Bachelor's Degree in Communications, Public Relations, Journalism, Marketing or related field with two years of verifiable work experience in communications, marketing or a related field.
Previous experience in government communications or non-profit sector is preferred.
An equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may be considered.
Special Requirements
Requires experience with social media management and digital content creation.
Experience in photography, video content creation/editing and graphic design is highly preferred.
Must possess exceptional writing skills with knowledge of AP style.
Requires proficiency in social media platforms, content management systems, graphic design platforms, Microsoft Office Suite and digital marketing tools.
Requires project management experience with ability to work effectively with diverse teams and stakeholders.
Requires completion of NIMS training within 90 days of employment.
Must possess valid Florida driver's license.
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This position is Category B for the purposes of Dunedin Emergency Management. The incumbent may be required to remain onsite/ available as scheduled during times of emergency as declared by the City/County Commission or City Manager, or report for duty immediately following an emergency event.
PERFORMANCE INDICATORS
Knowledge of Work: Has thorough knowledge of the methods, procedures and policies of the City of Dunedin as they pertain to the performance of essential duties of the Marketing Coordinator. Is knowledgeable in the laws, ordinances, standards and regulations pertaining to the specific duties and responsibilities of the position. Is able to plan detailed and complex programs and initiatives and implement the same. Has knowledge of the principles, theories, practices and methodologies of marketing. Understands specific City and county ordinances as they apply to the duties and responsibilities of the position. Is able to work under moderately stressful conditions related to balancing multiple projects within the constraints of time available, personnel capabilities, financial resources, and political consideration. Is able to react professionally at all times, dealing with sensitive situations with tact and diplomacy. Is able to make sound, educated decisions. Is able to take the initiative to complete the duties of the position without the need of direct supervision. Clearly understands any occupational hazards and adheres to all safety precautions inherent in performing the essential functions of the work.
PERFORMANCE APTITUDES
Data Utilization: Requires the ability to evaluate, audit, deduce, and/or assess date and/or information using established criteria. Includes exercising discretion in determining actual or probable consequences, and in referencing such evaluation to identify and select alternatives. Is able to assemble and analyze information and make written reports and records in a concise, clear and effective manner. Is able to compile, organize and utilize various financial information necessary in the preparation of budgets, and knows how to monitor budgets.
Human Interaction: Requires the ability to function in a supervisory/managerial capacity for a group of workers. Includes the ability to make decisions on procedural and technical levels. Is able to coordinate department activities with other City departments in order to accomplish goals and complete projects. Knows how to apply managerial concepts and principles; has knowledge of administrative principles involved in developing, directing and supervising various programs and related activities. Is able to train, assist, motivate and provide leadership to a diverse group of employees and volunteers. Is able to perform employee evaluations and to make recommendations based on the results. Knows how to maintain effective relationships with personnel of other departments, professionals and members of the public through contact and cooperation.
Equipment. Machinery, Tools and Materials Utilization: Has knowledge of and skill in the user of modern office equipment. Requires the ability to use and operate such equipment such as a computer, copier and scanner.
Verbal Aptitude: Requires the ability to use a variety of reference and descriptive data and information. Excellent use of business English, spelling, punctuation, grammar, style and diction. Is able to clearly communicate and understand information in English, both orally and in writing.
Mathematical Aptitude: Has the mathematical ability to handle required calculations. Requires the ability to perform addition, subtraction, multiplication and division; to calculate decimals and percentages; may require the ability to perform mathematical operations with fractions.
Functional Reasoning: Requires the ability to apply principles of influence systems, such as motivation, incentive, teaching and leadership. Ability to exercise independent judgment to apply facts and principles for developing approaches to and techniques to problem resolution. Is able to read and interpret complex materials pertaining to the responsibilities of the job.
Situational Reasoning: Requires the ability to exercise the judgment, decisiveness and creativity required in situations involving the evaluation of information against sensory, judgmental or subjective criteria, as opposed to that which is clearly measurable or verifiable.
ADA COMPLIANCE
Physical Ability: Tasks involve the ability to exert moderate, though not constant physical effort, typically involving some combination of stooping, kneeling, crouching, and some lifting, carrying, pushing and/or pulling of objects and materials of moderate-heavy weight (12-50 pounds). May require the ability to perform and/or demonstrate various physical skills involved in recreational programming. Office tasks require a small amount of physical effort in sedentary to light work involving moving from one area of the office to another; some positions require sufficient hand/eye coordination to perform semi-skilled repetitive movements, such as data entry, filing and/or the use of office equipment or supplies.
Sensory Requirements:Some tasks require visual and auditory perception and discrimination as well as oral communications ability.
Environmental Factors: Some tasks may require exposure to adverse weather conditions, temperature extremes, wetness/humidity, dust/pollen/smoke, harsh chemicals/cleaning agents, equipment hazards, communicable disease, strong odors.
The City of Dunedin is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
Full-time employees who work a minimum of 35 hours per week are eligible for insurance benefits. Coverage will be effective the first day of the month following 30 calendar days of employment.
Health Insurance: The City offers medical insurance plans through Cigna to benefit-eligible employees. Medical insurance is provided for employees and their eligible dependents with in-network and out-of-network benefits.
Health insurance (Medical & Dental) is provided through Cigna
Dental Insurance: Group Dental Plan coverage is available
Life Insurance and Long Term Disability: The City of Dunedin pro-vides a Term Life insurance benefit equal to one and a half times annual salary to a maximum of $100,000, and Short-Term Disability (STD) cover-age to all full-time employees.
Prescription Coverage: Prescription benefits are included with the City’s medical insurance.
Vision Care: City of Dunedin offers a vision plan through Cigna
Health Reimbursement Account (HRA): Funded by the City according to the employee’s participation in the City’s wellness program.
Employee Assistance Program (EAP) : Voluntary employee benefit
Annual & Sick Leave: All classified service status employees shall be entitled to earn and accrue annual leave with pay. New Employees earn annual leave at a rate of five percent (5%) of scheduled annual hours worked. Sick leave will be accrued at the rate of five percent (5%) of scheduled annual hours worked.
Defined Contribution Plan (City Plan) 401(a): Employees hired after January 1, 2010 will receive a contribution of 8% of the participant’s compensation.
Job Basis Leave (JBL) : To provide compensation in the form of leave to regular employees who are (FLSA)-Exempt. Eligible employees shall be granted twenty (20) to forty (40) hours of job basis leave at the beginning of each calendar year, to be used by end of each year.
If hired during the year, JBL is pro-rated on a calendar year basis as follows: hired on or before June 1st = 100% leave allotment; hired after June 1st through December 1st = 50%; after December 1st = no allotment until the following calendar year.
Holidays
Ten (10) paid holidays per calendar year.
One (1) Floating Holiday per year. Floating Holidays are annually designated by the City Manager.
To view more on benefits, please visit the City's benefits page.
01
Which statement below best describes the highest level of education you have completed?
- High school graduate or GED equivalency.
- Some college coursework
- Associate degree
- Bachelor's degree
- Master's degree
- Doctorate degree
- None of the above
02
If you have a degree, what was your major field of study?
- Journalism
- Communications
- Public Relations
- Graphic Design
- Marketing
- Multimedia
- Other
- I do not have a college degree.
03
If you have a degree that was not listed above, please indicate your major field of study here; otherwise, enter N/A.
04
Which best describes your years of verifiable work experience in communications/marketing, digital/website/social media content creation or project management?
- I do not have any verifiable work experience.
- I have an unpaid internship only or less than 1 year of verifiable work experience.
- I have more than 1 year but less than 2 years of verifiable work experience.
- I have 2 years or more of verifiable work experience.
05
Please briefly describe your experience as it relates to the position. If you do not have any related work experience, please enter N/A.
06
Please list any professional certifications that are applicable to this position (type, State, or other licensing authority, expiration dates where applicable). Enter N/A if you do not have any certifications.
07
Please briefly describe your computer/software/technical skills and include the various products/software you have experience working with; if you do not have any digital/technical experience type N/A.
08
If you do not possess a valid Florida driver license, please acknowledge the following: I understand that I must obtain a current Florida driver license by date of appointment to be eligible for employment with the City.
- Yes
- No, I do not intend on getting a FL driver license.
- I already have a FL driver license.
- Required Question
