The Amazon Ads & Promotions Lead will take ownership of Amazon Advertising planning & execution (sponsored
ads/DSP), and promotion planning (coupons/deals). This role will develop & execute media and promotional plans that align to our brand and category growth goals, managing spend across our portfolios of products. Will use data and insights to drive performance. Is a growth engine – both strategic & hands-on to build the plan and execute with precision.
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-4+ years managing Amazon Ads (SP, SB, DSP), ideally for a 1P vendor or large brand. Amazon Advertising Certifications a plus. Hands-on experience with Amazon Marketing Cloud (AMC)
Primary Responsibilities:
· Develop and execute Amazon advertising and promotion plans across Toy and Baby categories
· Manage the Amazon Ads budget, ensuring efficient allocation across brands, categories and campaigns; develop budget scenarios and forecasts
· Build and manage sponsored ads campaigns (SP, SB, SD) and DSP strategy (either directly or via an agency)
· Drive performance optimization of campaigns (ROAS, CTR, CVR, CPA) and own category sales contribution from paid media
· Act as the internal expert on Amazon Marketing Cloud (AMC), leveraging queries for advanced audiences and insights
· Monitor share-of-voice and keyword rankings across core terms and categories
· Partner with Brand Managers, MarCom, and Content for full-funnel, integrated strategy
· Conduct monthly, quarterly, and post-event analysis and reviews (what worked, what didn’t); maintain KPI & flash dashboards
· Collaborate with Amazon sales lead on co-op programs and Forecasting & Analytics manager on insights, event attribution and forecast modeling
· Manage partnerships with Amazon Ads team and agencies
Skills Required:
· Proven experience planning and executing across seasonal events
· Comfortable managing budgets and delivering results
· Strong communication and analytical skills, and ability to tell stories with data
· Experience working collaboratively across internal teams and with external agencies
· Advanced Excel skills and experience with ad tools (Pacvue, Skai, Helium10, etc) and Amazon Marketing Cloud (AMC)
Success Metrics:
· ROAS and TaCOS improvement of 10-15%
· CTRs at or above category averages
· Spend vs Budget within plan
· % of media & promo plans built 30+ days in advance
· Sales influenced by paid media and promo events
· Number of new AMC segments tested / actionable insights driven quarterly
Job Type: Full-time
Expected hours: 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Experience:
- Amazon Marketing: 3 years (Preferred)
Ability to Commute:
- Oak Brook, IL 60523 (Required)
Work Location: In person
