Job Summary
The Brand Marketing Specialist supports the execution of Sulwhasoo’s PR and influencer marketing initiatives, helping bring the brand’s heritage, innovation and storytelling to life across earned and creator-led channels. This role is ideal for a candidate with 2-3 years of agency experience who is highly organized, detail-oriented and eager to grow within luxury beauty marketing.
Working closely with internal teams and agency partners, the Specialist assists in day-to-day program management, including media and influencer outreach, campaign coordination, gifting, reporting, and content tracking. The role plays a key part in ensuring programs are executed seamlessly, on brand, and aligned with broader marketing objectives.
Key Responsibilities
- Assist in developing and executing influencer strategies across hero launches and always-on campaigns.
- Manage product send outs, briefs, timelines, content tracking, and communications with agency partners.
- Monitor performance metrics (EMV, impressions, reach) and support campaign reporting.
- Support planning and execution for press events, influencer moments, and luxury activations.
- Assist with collateral development, vendor coordination, product ordering, shipping, and onsite execution.
- Help bring creative concepts to life with a modern, elevated aesthetic.
- Lead organization and execution of influencer and VIP mailers (product ordering, packaging, logistics).
- Develop luxury gifting ideas aligned with key launches and brand storytelling.
- Maintain PR product inventory and tracking systems.
- Manage POs, invoices, vendor setup, and budget tracking for the PR team.
- Maintain calendars, timelines, and internal organization systems.
- Partner with cross-functional teams (Trade Marketing, Creative, R&I, HQ) to keep deliverables aligned.
Qualifications
- 2-3 years of experience in beauty, luxury, fashion, lifestyle, or public relations. Experience supporting influencer marketing, events, or high-touch gifting.
- Proficiency in Google Workspace; Canva/Adobe or CreatorIQ/Traackr.
- Strong written and verbal communication skills.
- Ability to multitask and manage shifting priorities with accuracy and attention to detail.
- Luxury mindset and strong aesthetic sensibility.
- Thrive in fast-paced environments and have a solution-oriented mindset.
- Creative Thinker.
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching.
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status
