Job Title: Marketing Associate
Location: LABEL: NYC
Compensation Range: $45,000-$65,000
Reports to: CRO and works closely with Sales and Operations
LABEL is hiring a Marketing Associate to support day-to-day marketing execution and sales operations. This is a generalist role for someone who is organized, flexible, and comfortable owning operational details as priorities shift.
Responsibilities:
Lead Management
- Own daily lead intake, assignment, and routing to the sales team
- Monitor inbound leads from website, campaigns, events, and roadshows
- Follow up with sales team regarding leads to gather insights and update CRM records as needed to ensure optimal lead management
- Ensure timely handoff and follow-up by sales
- Maintain clean lead lists and basic reporting
- Flag gaps, delays, or breakdowns in lead flow to the Director of Operations
- Prepare reports and develop recommendations to optimize lead management, with a focus on increasing lead conversions
Email Marketing & CRM
- Manage newsletters and campaigns (build, QA, schedule) through Company’s Email Marketing Platforms
- Support list management, segmentation, and basic reporting
- Coordinate with Company’s CRM syncing and campaign tracking
- Support email campaigns tied to promotions, roadshows, and key initiatives
Events & Roadshows
- Assist with marketing prep and follow-up for roadshows and showroom events
- Coordinate email campaigns, social media posts, and corresponding collateral
- Track attendance and post-event follow-up needs
- Key insights and findings to measure the success and profitability of trips
Social Media & Content
- Support day-to-day social media execution
- Create and organize content using Canva and existing brand guidelines
- Capture and curate in-studio content with Sales and Ops
- Track basic engagement metrics
Website & Marketing Operations
- Assist with website content updates and maintenance
- Support evergreen marketing flows and campaign execution
- Keep marketing calendars, assets, and folders organized
- Jump in where needed as priorities shift
Attributes
- A true generalist who is flexible and adaptable
- Highly organized and reliable with strong follow-through
- Comfortable owning operational responsibilities, not just creative tasks
- Effective communicator who can translate information into clear, actionable next steps
- Understands that speed and accuracy in lead assignment impact revenue
- Calm in a fast-moving environment with changing priorities
Experience
- Experience with Google Suite, Excel, and Canva required
- Working knowledge of Email Marketing Platforms and CRM tools preferred
- Bachelor’s degree required
- Interest in fashion, retail, or luxury brands a plus
- Entry-level / early career role
Why LABEL?
At LABEL, you'll be a key player in building one of the most exciting custom clothing brands in the U.S. While we are a company with over a decade of experience, we are in a dynamic growth phase, operating with the energy and innovation of a startup environment. As a Marketing Associate Specialist, you’ll gain hands-on experience across marketing, sales operations, and revenue-driving initiatives while working directly with leadership. This is a strong foundation role for someone who wants to learn fast, be impactful, and grow.
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