Farrow and Ball - Ecommerce & Digital Marketing Executive - New York, United States
We are currently looking for a skilled individual to join our award winning
Ecommerce Team as an Ecommerce & Digital Marketing Executive. We are offering this position on a
full-time basis, working primarily remote with the opportunity to connect frequently with the wider team
. The ideal candidates should be based in the New York Metro area.
Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
At Farrow & Ball, colour and craftsmanship are at the heart of everything we do. The Ecommerce Marketing Executive supports the continuous growth of our global online business by ensuring our digital channels deliver a beautifully crafted, seamless customer experience. This role is responsible for maintaining our ecommerce platform, optimising on-site content, and supporting commercial performance across paint, wallpaper, and accessories.
Working closely with teams across Creative, Colour Consultancy, CX, Retail, Trade, and Marketing, the Ecommerce Executive helps ensure Farrow & Ball’s digital presence reflects the brand’s commitment to quality, design, and thoughtful detail.
This role will be overseeing all market websites but will be a lead driver in delivering US specific growth and ensure all content and strategic plans resonate with US customers.
What we expect from you as an Ecommerce & Digital Marketing Executive
Key Responsibilities:
Website Management & Optimisation
- Maintain and update website content, product listings, landing pages, and assets to ensure accuracy, consistency, and brand alignment.
- Support the rollout of new site features, product launches, promotions, and seasonal campaigns.
- Conduct regular site audits to ensure functionality, accuracy, and consistency across desktop and mobile.
- Use analytics tools to identify opportunities for UX improvements, increased conversion, and reduced drop-off.
Ecommerce Trading & Performance
- Monitor daily site performance, traffic, sales, and key trading metrics, reporting findings to senior stakeholders.
- Support the planning and execution of promotional activity, ensuring accurate setup and smooth customer experience.
- Track product performance and stock levels, highlighting opportunities and risks.
- Help maintain optimised category structures and product merchandising to improve discoverability and conversion.
Content & On-Site Execution
- Upload and manage product information, including descriptions, imagery, attributes, and SEO optimisations.
- Support the creation of digital assets by briefing creative teams and ensuring accurate implementation.
- Ensure content aligns with brand tone of voice and meets accessibility standards.
Customer Experience & Journey Improvements
- Assist in testing website improvements, checkout enhancements, and user flows.
- Collaborate with Customer Service to resolve ecommerce-related issues and identify recurring problems.
- Monitor on-site search performance and optimise keywords, filters, and refinements based on customer behaviour.
Reporting & Analytics
- Produce regular and ad-hoc performance reports to the US team, covering KPIs such as traffic, conversion, AOV, revenue, and customer behaviour.
- Use insights to suggest improvements to site content, merchandising, and functionality.
Cross-Functional Collaboration
- Work closely with Marketing, CRM & Email, Creative, Logistics, and Product teams to support integrated campaigns and product launches.
- Coordinate with developers or platform partners to help troubleshoot bugs or implement enhancements.
Key Attributes:
Essential
- Experience working in an ecommerce or digital marketing role.
- Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, etc.).
- Comfortable working with web analytics tools such as Google Analytics, Looker, or equivalent.
- Excellent attention to detail and organisation skills.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Strong communication and stakeholder management skills.
- Basic understanding of SEO principles and digital merchandising.
Desirable
- Experience with CMS platforms and product information systems.
- Understanding of UX/UI best practices and conversion rate optimisation.
- Familiarity with HTML/CSS is an advantage.
- Experience in retail, lifestyle, interiors, or D2C brands.
Personal Attributes
- Proactive, curious, and data-driven mindset.
- Passion for delivering excellent digital customer experiences.
- Creative thinker with strong problem-solving skills.
- Team player with the ability to work collaboratively across functions.
What You Can Expect From Us
- A competitive salary, reviewed annually based on individual performance
- 10 days’ annual leave which increases with length of service plus statutory holidays
- 401K scheme matched by F&B
- Generous staff discount on F&B products
- Employee Assistance Programme with 24/7 support
- Company Sick Pay
- Healthcare, Dental & Vision
- Life Assurance
