Company Description:
Established in 2014, Affordable Luxury Group is a leading global handbag company, home to a portfolio of beloved and admired brands: ššš šš and American Leather Co.
Our strength lies in the unique DNA and foundation of each brand, and the passion of our people to continue building them responsibly.
Affordable Luxury Group prioritizes responsible & ethical sourcing, using environmentally friendly materials and processes. Our brands are proud members of the Leather Working Group, which ensures that the materials being sourced meet the highest environmental standards.
With hard work comes recognition; in 2018, 2019, 2020, 2022, and 2024 the Company landed on the prestigious Inc. 5000 list of Americaās Fastest Growing Private Companies.
About The Role:
We are looking for a dynamic, forward-thinking Social Media & Community Manager to lead
the organic social vision across our portfolio. This role is a hybrid of brand stewardship and
performance-driven marketingārequiring a creative storyteller who can drive exponential
follower growth and a digital strategist who can analyze performance to optimize reach. You
will own how the AIMEE brand shows up in the social world visually, emotionally, and
commercially.
A critical component of this role is managing the strategic interplay between two
distinct personas: the AIMEE Brand Channels and Aimeeās Founder Channels. You will
act as a strategic adviser for Aimeeās personal accountsāensuring her roles as a public
figure and brand founder effectively feed the brand ecosystem while maintaining
clearly distinct personas.
This role is Hybrid (3 days in Midtown NYC office: Tuesday, Wednesday, Thursday) and reports
to VP of Brand Marketing & Creative.
Compensation: $95,000 - $105,000
Key Responsibilities:
Creative Content & Brand Stewardship
ā¢ High-Performance Execution: Own end-to-end production of all social content (e.g.,
TikTok, Reels, Stories, etc.) as the primary hands-on creator using iPhone photography
and short/long-form video.
ā¢ Founder Production Cadence: Meet with Aimee weekly (in-office) and monthly (in-home)
to capture high-quality product content specifically for the AIMEE brand
channels.
ā¢ Digital Design: Create engaging assets using modern design tools (e.g., Canva, Figma,
Adobe Express, or AI creative suites) to amplify brand storytelling.
ā¢ Brand DNA Stewardship: Act as the guardian of AIMEEās brand storytelling and copy
tone, ensuring every post reflects our core pillars.
ā¢ Special Projects & IP Collabs: Lead social strategy for high-profile collaborations and IP
launches to drive media buzz and campaign performance.
ā¢ Product Launches: Build cohesive digital rollouts for new products across various
categories, ensuring timely and on-brand execution, that ladder up to broader launch
initiatives.
Dual-Persona Strategy & Advisory
ā¢ Interplay Management: Define and manage the distinct roles, "Do's/Don'ts," and best
practices for the AIMEE brand account vs. Aimeeās personal founder account.
ā¢ Strategic Guardrails: Serve as a strategic adviser on the founder account, helping
optimize her personal content to support the brand's commercial objectives without
losing her authentic influencer voice.
ā¢ Optimization Liaison: Collaborate with the founderās personal content assistant
(videographer) to ensure a unified visual language and tonal alignment across both
ecosystems.
Strategic Channel Audit & Optimization
ā¢ Continuous Channel Auditing: Regularly audit and optimize the performance and
relevance of all platforms where AIMEE is active.
ā¢ Optimization & Refinement: Proactively refine content mix, posting cadence, and
engagement tactics based on platform-specific health metrics to maximize organic
reach.
ā¢ Landscape Strategy: Make data-backed recommendations for activating new social
features or emerging platforms based on AIMEEās brand objectives and consumer
landscape.
ā¢ Partnership Identification: Use community insights to identify and help secure brand
partnerships and creator collaborations that align with the AIMEE DNA.
Consumer Listening & Sentiment Analysis
ā¢ Real-Time Listening: Actively monitor social conversations, mentions, and industry
trends to understand the "pulse" of our community and the broader fashion landscape.
ā¢ Sentiment Tracking: Regularly analyze consumer sentiment across platforms, identifying
shifts in brand perception and providing actionable feedback to the Marketing &
Design teams.
ā¢ Feedback Loop: Funnel community requests, pain points, and "wish list" items back
into the organization to inform customer service, future product development and
marketing messaging.
Community Nurturing & In-Person Events
ā¢ Authentic Storytelling: Execute organic initiatives centered on authentic, human-centric
storytelling to build deep brand affinity.
ā¢ Founder-Voice Engagement: Develop community-driven strategies that leverage the
founderās presence to drive high-touch engagement.
ā¢ Event Management: Lead and manage in-person community events, including
influencer gatherings and co-sponsored partnership activations.
ā¢ Community Growth: Develop tone of voice and communication strategies to grow
brand affinity through emerging platforms and community-specific social features.
ā¢ Daily Interaction: Act as the primary voice for both brands, managing daily interactions
to nurture the customer journey.
Marketing Strategy & Performance
ā¢ 360Ā° Strategic Alignment: Ensure social strategies align with and amplify broader
marketing efforts across Email/SMS, Influencer/Creator programs, Paid Media, and our
DTC Sites.
ā¢ Paid Social Collaboration: Partner with the paid media team to create and create high performing
organic-style assets for Meta and Google ads.
ā¢ Analytics & Reporting: Track, analyze, and report social performance (reach,
engagement, growth) to optimize future strategy.
ā¢ DTC Growth: Use social channels as a primary lever for scaling the DTC business and
driving high-quality traffic to our owned storefronts.
AI-Powered Workflow
ā¢ Operational Excellence: Proactively leverage AI tools (e.g., for content creation,
captioning, sentiment analysis, and workflow automation) to maximize efficiency and
output quality.
What Weāre Looking For
ā¢ Experience: 5+ years in social media or creative marketing, with a proven track record
of driving significant follower growth and engagement.
ā¢ Adaptability: Proven ability to manage multiple brands with distinct voices and pivot
focus as business priorities shift.
ā¢ Self-Starter & Enthusiast: A highly motivated self-starter and true lover of the social
landscape who is obsessed with platform trends, emerging features, and the evolving
digital culture.
ā¢ Technical Versatility: Mastery of iPhone photography and short-form video editing, with
proficiency in modern design tools and AI-integrated creative suites.
ā¢ Collaborative Spirit: A team player who thrives in a fast-paced environment and can
collaborate cross-functionally across the organization.
What We Offer
- Health, dental, and vision benefits
- Paid parental leave
- 401(k)
- A strong team culture that fosters ongoing growth opportunities
- A stable, growing family-owned company that looks after its employees
