Social Media Content Creator (Full-Time, In-Office)Location: Charlotte, NC
Type: Full-Time, In-Office
Girl Tribe Co. is looking for a creative, trend-obsessed Social Media Content Creator to join our in-house team. This role is hands-on, fast-paced, and ideal for someone who lives and breathes TikTok, Instagram, and social-first storytelling. This position is both creative and performance-driven — content is expected to engage, convert, drive traffic, and generate revenue, while also strengthening our brand community.
You will work directly with the co-founders and in-house designers, playing a key role in shaping how Girl Tribe shows up online every day.
What You’ll Do- Create, film, and edit short-form content for TikTok, Instagram, and Facebook designed to drive sales and revenue
- Develop creative for Facebook and Instagram ads, including UGC-style, direct-response, and conversion-focused content
- Collaborate closely with co-founders and designers to translate product, campaigns, and brand vision into high-performing social content
- Concept and execute content for product launches, promotions, and seasonal campaigns
- Track performance and optimize content based on engagement, traffic, and conversion data
- Stay ahead of trends, sounds, memes, and platform updates - adapting them to feel authentic, on-brand, and revenue-focused
- Assist with influencer outreach, gifting, coordination, and content usage for organic and paid channels
- Actively engage with and cultivate the Girl Tribe community through comments, DMs, and interactive content
- Capture behind-the-scenes, lifestyle, and in-office content that strengthens brand storytelling and connection
- Maintain content calendars and ensure consistent execution across platforms
Who You Are- A creator who understands how engaging content and strong community drive sales
- Comfortable balancing creativity, strategy, and conversion
- Confident on camera and skilled behind it
- Collaborative and excited to work directly with founders and designers
- Data-aware, organized, and thrives in a fast-paced environment
- Passionate about women-owned brands, pop culture, licensed products and community-building
Requirements- 1–3 years of experience creating social content with measurable results
- Experience creating content for paid social ads and revenue-driving campaigns
- Strong video editing skills (CapCut, Adobe Premiere, Final Cut, or similar)
- Familiarity with influencer marketing, UGC, and community management is a plus
- Available to work full-time, in-office
To Apply- Portfolio or links to past content creation work required (social handles, videos, or campaigns)
- Applicants must be available to begin interviews the last week of February
- Target start date: March 2026
- Please submit your resume along with your portfolio or social links showcasing content that has driven engagement, community growth, and sales.
Company Description
Girl Tribe Co. is a vibrant graphic t-shirt brand that was founded by Carrie Barker and Sarah Baucom in Charlotte, North Carolina, in 2014. The brand is known for its fun and empowering designs that celebrate individuality and community. Girl Tribe Co. is committed to supporting and uplifting women through its unique products and creative initiatives. The brand fosters a collaborative and energetic culture that inspires its team and customer base alike.
