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Digital Marketing Specialist

Beaches Tanning + Spa • Full-time • American Fork, UT, US • $22 - $25 / hour • 1w ago

Job Title: Digital Marketing Specialist

Job Family: Marketing

Reports to: Marketing Manager

Job Location: Corporate Office

Direct Reports: None

Pay $22-$25

ABOUT US

We're not just in the tanning business; we're in the confidence business. At Beaches Tanning + Spa, we help people feel amazing in their own skin every single day. With 12 locations (and more on the way!) and a team full of energy, style, and positivity, we've built a brand that's all about great vibes and real connection.

We're looking for a Digital Marketing Specialist to join our team at our corporate office in American Fork, UT. This role is responsible for managing and optimizing our website, email and SMS marketing campaigns, in-store digital media, and SEO strategy. You'll create and execute digital campaigns, improve performance through data-driven decisions, and help grow the Beaches brand by connecting with our audience in meaningful ways.

RESPONSIBILITIES

Manage and maintain website content, including creating and updating landing pages. Partner with IT to ensure strong site performance, functionality, and user experience.
Lead SEO strategy and optimization efforts, including keyword research, on-page improvements, and performance tracking to increase search rankings, organic traffic, and conversion rates.
Develop and execute email and SMS marketing campaigns, including audience segmentation, scheduling, testing, and performance analysis to drive engagement and revenue growth.
Design and produce digital assets for the website, email campaigns, promotions, and in-store screens while maintaining brand consistency and creating visuals that drive engagement and sales.

QUALIFICATIONS