Description
SUMMARY:
Hachette Book Group is seeking a solutions-focused, creative, and data-driven Marketing Coordinator, dual reporting to the Executive Director, Audience Development & Consumer Insights in the Executive Marketing Strategy department and President & Publisher, Hachette Audio
The ideal candidate will be a detail-oriented content creator with a sharp eye for design, a love of storytelling and the audio format. The role will have the unique opportunity to shape and grow the audiobook audience for our Hachette Book Group authors across a variety of genres. An ideal candidate will have a background in content creation for consumer facing channels (social media, websites, email marketing) and marketing operations, a proven track record of successfully expanding audience reach, and strong strategic communication skills. This role sits at the intersection of project management, marketing administration, and consumer outreach and engagement.
Essential Duties And Responsibilities
Social Media & Audience Engagement
- Create engaging and visually appealing content (static and video) for multiple social platforms for Hachette Audio
- Develop content calendars, manage day-to-day scheduling, posting, community engagement, and performance optimization across platforms
- Collaborate with HBG corporate and imprint social media teams to amplify audiobook content and maximize audience reach and engagement
- Track and analyze performance to inform future content strategy and optimize audience engagement
- Coordinate with the audio production team to create and share behind-the-scenes studio content for marketing and promotional purposes
Email, Website, and Digital Campaigns
- Maintain the email deployment calendar for consumer marketing and audio email marketing campaigns
- Assist in the execution of campaigns, with a focus on compiling and sending the Hachette Audio newsletter
- Assist in email segmentation strategy and list management
- Develop and update content across HBG’s consumer-facing website, including the homepage and campaign-specific landing pages
- Write SEO-rich marketing copy, ensuring consistency in brand voice and tone
- Assist in ad hoc campaigns
Administrative Support
- Assist with Audio Marketing & Publicity administrative tasks, like processing invoices, scheduling meetings, and updating project management systems
- Compile and distribute a weekly audiobook publicity and marketing update to cross-functional teams across the company
- Fulfill internal and external requests for audio excerpts, audiograms, and promotional codes
Growth Opportunities & Special Projects
- Plan, coordinate, and execute a reoccurring virtual event series focused on romance audiobooks
- Support audience research initiatives to better understand audiobook listener preferences and behaviors, with the goal of informing future content and platform strategy
- Assist in developing partnerships with other brands and influencers to cross-promote Hachette list and bring new audiences to our Hachette-run communities
- Explore podcast opportunities for Hachette platforms, authors, and brands
Skills & Qualities
- 1 – 2 years minimum experience in marketing
- Strong written and verbal communication skills
- Experience in Canva and other design tools such as Adobe Creative Suite
- Comfortable creatin and editing short-form video content
- Some knowledge of email marketing platforms such as MailChimp, Klaviyo, Braze
- Highly organized with attention to detail and the ability to manage multiple projects
- Comfortable working with data and reporting on campaign performance
- Proactive, curious, and eager to learn
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $54,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
