Digital Marketing Specialist

Hydrate of the Carolinas LLC • Part-time • Remote (Charleston, SC, US) • $20 - $25 / hour • 4d ago

Job Overview
We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across various online platforms. This role offers an exciting opportunity to work with cutting-edge tools and technologies in a fast-paced environment, contributing directly to the growth of our business through data-driven marketing initiatives. This position could convert to full time for the right person with proven results.

Duties

Develop, implement, and manage comprehensive digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
Utilize SEO tools and perform keyword research to optimize website content for search engines and improve organic rankings.
Manage and optimize paid advertising campaigns using Google Ads, Facebook Advertising, and other PPC platforms to maximize ROI.
Create engaging content for websites, blogs, social media, and email newsletters that aligns with brand voice and marketing goals.
Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools.
Maintain and update content management systems such as WordPress to ensure website accuracy and freshness.
Analyze website traffic and campaign performance using Google Analytics, Google AdWords, and other analytics tools to inform strategy adjustments.
Implement conversion optimization techniques to improve user experience and increase lead generation.
Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce projects.
Assist in marketing automation efforts to streamline workflows and nurture leads effectively.
Stay current with industry trends in digital marketing, SEM, performance marketing, and analytics to recommend innovative approaches.

Experience

Proven experience in digital marketing roles with a strong understanding of SEO, SEM, social media management, content creation, and analytics.
Hands-on experience with SEO tools such as SEMrush or Ahrefs; proficiency in Google Analytics and Google Ads is essential.
Skilled in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS basics, JavaScript, SQL is a plus.
Demonstrated ability to develop compelling copywriting for diverse audiences across multiple channels.
Experience managing social media platforms including Facebook Advertising campaigns; familiarity with marketing automation tools is desirable.
Knowledge of performance marketing strategies aimed at increasing conversions and ROI in e-commerce or B2B contexts.
Strong analytical skills with the ability to interpret data insights into actionable strategies for continuous improvement. This position offers an engaging environment where creativity meets data-driven decision-making—ideal for professionals eager to make a significant impact through innovative digital marketing initiatives.

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 16 – 24 per week

Benefits: