At SusieCakes, we make old-fashioned, sentimental dessert favorites – just like you may remember from your childhood! Our bakeries are filled with the delicious tastes and sweet smells of cakes, cupcakes, cookies, pies, and bars— all baked from scratch, on-site daily, using the freshest and finest ingredients. Our signature Celebration Cake is a birthday staple on tens of thousands of tables. Our bakeries mix the nostalgia of the past with the warmth and feel of a modern, neighborhood bakery.
“Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.
DESCRIPTION OF DUTIES:
SusieCakes is seeking a creative, trend-savvy Short-Form Video Content Creator to produce high-volume, scroll-stopping video content for TikTok and Instagram Reels on a part time basis (about 20 hours a week). This role plays a key part in growing brand awareness, introducing new audiences to SusieCakes, and bringing our joyful brand personality to life through video.
This is a remote role, with candidates required to be based within 30 minutes of a bakery (in California) to support in-bakery filming and in-person collaboration as needed.
The Short-Form Video Content Creator will work from a monthly content calendar while also pitching and producing original ideas inspired by trends, cultural moments, and platform best practices. This role will also collaborate directly with Susie Sarich, Founder & CEO, supporting content creation and editing for her personal Instagram.
RESPONSIBILITIES:
Short-Form Video Content Creation
- Create short-form video content for TikTok and Instagram Reels
- Film, edit, and deliver high-quality video content on a consistent basis
- Execute content aligned with a monthly content calendar while also pitching original creative concepts
- Collaborate directly with Susie Sarich on content for her personal Instagram account
- Stay current on TikTok trends, sounds, formats, and cultural moments
- Develop content that feels native, authentic, and platform-specific
- Optimize videos for strong hooks, pacing, retention, and discoverability
Content Publishing & Management
- Schedule all short-form video content on Instagram and TikTok
- Ensure posts publish correctly and troubleshoot any scheduling or posting issues
- Save, label, tag, and organize all video content within SusieCakes marketing systems
- Write engaging, on-brand copy to accompany all video content
Performance & Optimization
- Support brand awareness and audience growth across social platforms
- Monitor performance and use insights to understand what content is resonating
- Apply learnings to continuously improve future content and creative approaches
WHAT SUCCESS LOOKS LIKE
- Consistent delivery of high-quality, high-volume short-form video content
- Increased reach, views, and impressions across TikTok and Instagram Reels
- Growth in brand awareness among new audiences
- Increased traffic from social platforms to susiecakes.com
- Ongoing experimentation with trends, formats, and creative ideas
QUALIFICATIONS & ATTRIBUTES:
- 1–3 years of experience creating short-form video content, with a portfolio showcasing creative range (brand or personal work)
- Strong understanding of TikTok and short-form video culture
- Excellent instincts for storytelling, hooks, pacing, and trend-driven content
- Comfortable both on camera and behind the camera
- Familiarity with Instagram, TikTok, and short-form social media best practices
- Strong writing skills with a clear understanding of brand voice and tone
- Highly organized with the ability to manage deadlines and work independently
- Proactive, collaborative, and solutions-oriented mindset
- Passion for food, lifestyle, or joyful consumer brands
- Experience in food, hospitality, or lifestyle brands is a plus
EDUCATION:
- Bachelor’s degree preferred; equivalent professional experience considered
LANGUAGE SKILLS:
- Must be able to speak, read, and write English for safety purposes
