About Smart Food Safe
Smart Food Safe is a leading cloud-based software platform purpose-built for Food Safety and Quality Management (FSQM). We help food manufacturers digitize, standardize, and strengthen their food safety, quality, and regulatory compliance programs across multi-site operations.
The food industry continues to face increasing regulatory pressure, operational complexity, and reliance on manual, paper-based processes that increase risk and inefficiency. Smart Food Safe’s mission is to empower food safety and quality teams by automating critical workflows, improving visibility, and reducing compliance risk through configurable, user-friendly digital solutions. Our platform is trusted by global food manufacturers to streamline audits, enhance traceability, and drive continuous improvement.
Position Overview
We are seeking a motivated and results-driven Sales Development Representative (SDR) to join our growing sales team. This is an entry-level role ideal for candidates looking to start their career in B2B SaaS sales within the food manufacturing and food safety technology space.
The SDR will be responsible for identifying and qualifying prospective customers, engaging food safety and quality professionals, and generating qualified opportunities for the sales team. This role plays a critical part in building Smart Food Safe’s sales pipeline and market presence.
Key Responsibilities
Lead Generation:
Research and identify prospective customers within the food manufacturing industry, including multi-site producers across bakery, dairy, meat, protein, and other food sectors.
Outbound Outreach:
Engage prospects via phone, email, trade shows, LinkedIn, and other channels to initiate conversations and generate interest in Smart Food Safe’s FSQM solutions.
Lead Qualification:
Conduct discovery conversations to understand prospect needs, regulatory challenges, pain points, and decision-making processes related to food safety and quality management.
Sales Collaboration:
Work closely with Account Executives to schedule meetings and seamlessly hand off qualified leads for deeper sales engagement.
CRM Management:
Accurately log all prospect interactions, activities, and follow-up tasks in the CRM system to ensure data integrity and visibility.
Product & Market Knowledge:
Develop a strong understanding of Smart Food Safe’s modules, value proposition, and the broader food safety and regulatory landscape.
Reporting & Feedback:
Provide regular updates on outreach activity, lead quality, and conversion metrics to sales leadership.
Qualifications
- Bachelor’s degree in business, Marketing, Communications, Food Science, or a related field (or equivalent practical experience).
- 0–1 year of experience in sales, business development, customer-facing, or internship roles (B2B SaaS exposure is a plus).
- Strong research and organizational skills to identify and prioritize target accounts.
- Excellent verbal and written communication skills.
- Comfortable initiating conversations and building rapport with professionals.
- High level of persistence, resilience, and willingness to learn.
- Self-motivated, goal-oriented, and able to work both independently and collaboratively.
- Familiarity with CRM systems is an advantage, but not required.
Bonus Qualifications
- Interest or basic knowledge of food safety, quality systems, or regulatory frameworks (HACCP, SQF, BRCGS, FDA, USDA, etc.).
- Exposure to SaaS, technology sales, or compliance-driven industries.
- Data-driven mindset with the ability to learn from performance metrics.
- Strong copywriting skills to craft clear, compelling outreach messages that simplify complex FSQM concepts.
What We Offer
- Competitive base salary with performance-based commission.
- Opportunity to build a career in a fast-growing food safety technology company.
- Training, mentorship, and clear growth paths within sales and revenue teams.
