Digital Marketing Manager – Multifamily Properties Management
Location: Atlanta, GA | Employment Type: Full-Time
About the Role
We are seeking a results-driven, hands-on Digital Marketing Manager with 5–7 years of experience to lead, execute, and continuously optimize strategic digital marketing campaigns that drive qualified traffic, generate leads, and increase occupancy across our multifamily apartment portfolio.This role is for someone who enjoys both strategy and execution — a marketing professional who is comfortable building campaigns, analyzing performance, creating content, and optimizing marketing systems while helping guide broader marketing initiatives.
The ideal candidate is data-driven, innovative, and highly analytical, with hands-on expertise in paid media, SEO, design, and performance analytics. Experience in the multi-family apartment or real estate industry is strongly preferred.If you’re looking to join an innovative growth-driven company you’ve found it! Axia Residential is redefining property management from the ground up. Based in Atlanta, Georgia, we specialize in managing multifamily communities with precision, care, and a deep understanding of what it takes to create lasting value. Established to align with ARC Multifamily Group, a vertically integrated real estate investment company — Axia was designed to bring clarity, efficiency, and performance to the property management process.
Key Responsibilities
Paid Media Strategy & Execution
- Develop and execute comprehensive digital marketing strategies that increase qualified leads, tours, and lease conversions
- Manage Axia’s media agency and paid media partners to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
- Manage budgets, bidding strategies, audience segmentation, and A/B testing
- Build, monitor and refine campaign performance and optimize for CPL, CTR, conversions, and ROI
- Implement retargeting strategies to drive leasing conversions
- Manage mar-tech roadmap in alignment with prop-tech systems & stakeholders
SEO & Website Optimization
- Develop and implement on-page and off-page SEO strategies
- Conduct keyword research and competitive analysis
- Optimize property pages and landing pages to improve local search visibility and organic lead generation
- Collaborate with web developers to improve site performance, UX, and conversion rates.
Content & Copywriting
- Write compelling ad copy, landing pages, blog posts, email campaigns, and property descriptions
- Craft conversion-focused messaging tailored to renter personas
- Ensure brand voice consistency across all marketing channels
Design & Creative Development
- Create engaging visual content using Canva
- Develop social media graphics, display ads, brochures, and email visuals
- Maintain brand consistency across all properties
Analytics & Reporting
- Track, analyze, and report on performance using Google Analytics and Axia platform dashboards, incorporating data and insights from operations & stakeholder teams
- Generate weekly & monthly performance reports with actionable insights
- Use data to drive strategic recommendations and campaign improvements
- Monitor competitor performance and market trends
Industry-Focused Marketing (Multi-Family Preferred)
- Develop marketing strategies to increase occupancy growth
- Support lease-up campaigns and property launches
- Optimize ILS listings and local directory performance
- Collaborate with on-site leasing teams to align marketing efforts with leasing goals
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5–7 years of digital marketing experience
- Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns
- Strong understanding of SEO best practices and local search optimization
- Proficiency in Canva (or similar design tools)
- Experience with Google Analytics and marketing performance reporting
- Excellent copywriting and communication skills
Preferred:
- Experience in multi-family apartment, real estate, or property management marketing
- Knowledge of ILS platforms (Apartments.com, Zillow, etc.)
- Experience with CRM systems and marketing automation tools
Key Competencies
- Data-driven decision maker
- Strategic thinker with strong execution skills
- Highly organized and deadline-oriented
- Creative problem solver
- Strong collaboration and communication skills
What We Offer
- Competitive salary based on experience
- Performance-based bonus opportunities
- Health, dental, and vision benefits
- Paid time off and holidays
- Career growth opportunities within a growing organization
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location: In person
