About Naver U.Hub NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across Naver Search US, BAND, ThingsBook, and Naver Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.
Overview At BAND, we sponsor and collaborate with diverse channels—including brands, media/influencers, organizations, events, professional groups, users, and more—to expand our reach and attract new customers.
We also operate a top-ranking, free group communication app that helps teams and communities stay connected, organized, and achieve more together. From sports teams and school organizations to businesses, hobby groups, and faith communities, BAND gives every group one space to communicate clearly and collaborate effectively.
About the Role We’re looking for a hands-on Content & Marketing Lead to define BAND’s messaging and lead the creation of high-impact marketing assets that drive growth across markets. This role sits at the intersection of content, communication, and marketing campaigns geared toward growth.
You will lead the content function, producing high-impact marketing assets—including ads, landing pages, case studies, and partnership decks—while also supporting full-funnel marketing and lifecycle campaigns. Your work will directly influence user acquisition, activation, and retention across multiple segments.
This is both a strategic and execution-driven leadership role. You are comfortable shaping and reviewing copy, guiding creatives, and refining assets hands-on.
Key Responsibilities: Messaging & Positioning
- Develop messaging frameworks and content strategy for key user segments based on user insights and competitive research
- Translate product capabilities into clear, differentiated value propositions
- Build and maintain organized messaging frameworks and supporting insights by target market for internal teams and partners
- Identify high-impact content opportunities that support user acquisition, activation, and retention
- Ensure messaging consistency across paid, organic, in-app, and partnership channels
Growth Campaigns & Content Distribution
- Partner with the Growth team to develop campaign narratives, messaging strategies, and creative concepts aligned with acquisition and activation goals
- Develop and execute full-funnel marketing campaigns—including awareness, acquisition, and education—to drive downloads, group creation, and product adoption
- Identify and experiment with new content formats, channels, and campaign approaches that improve growth performance
- Lead the development of ad creatives and campaign assets in collaboration with internal teams and external contractors or agencies
- Execute and optimize campaigns across paid channels (Meta, Google, YouTube, etc.) in partnership with the Growth team
- Collaborate with influencers and UGC creators to produce authentic content that drives discovery and user acquisition
- Drive initiatives that improve discoverability and visibility, including SEO, organic search presence, and thought leadership content
- Analyze campaign performance and creative effectiveness, continuously refining messaging, formats, and distribution strategies based on results
Marketing Asset Creation Across Channels
- Lead the development of campaign concepts and creative direction for growth initiatives across paid, owned, and earned channels
- Develop tailored messaging and marketing assets for strategic partners and partnership initiatives
- Support in-app campaigns, announcements, and lifecycle messaging that drive activation and engagement
- Develop testimonial narratives and audience-specific proof points that highlight real-world use cases
- Collaborate with users to capture insights and turn interviews into compelling marketing content
- Build scalable content sourcing and production processes to support ongoing marketing and growth initiatives
Team & Agency Leadership
- Build and manage a lean, high-performing content team
- Collaborate with designers and video creators
- Manage external creative or influencer agencies where needed
- Maintain high quality and fast turnaround in a test-driven environment
What Success Looks Like
- Marketing campaigns and assets that materially improve conversion, activation, and retention metrics
- Clear, segment-specific messaging that differentiates BAND and resonates with target communities
- Partnership teams equipped with compelling vertical proof points, messaging, and content that accelerate adoption
- Users actively contributing testimonials, stories, and community insights that strengthen BAND’s credibility and marketing content
- In-app campaigns, announcements, and lifecycle messaging that increase user engagement, feature adoption, and retention
- Improved discoverability and reach through effective content distribution across paid, owned, and organic channels
- A scalable content engine that consistently produces high-impact assets supporting growth campaigns, partnerships, and product adoption
Skills & Qualifications:
- 8+ years in content marketing, brand, or performance marketing
- Proven track record of driving measurable growth through content and marketing initiatives (e.g., improving conversion rates, scaling paid campaigns, increasing activation/retention, supporting revenue or MAU growth)
- Strong portfolio of marketing assets that drove measurable growth
- Experience leading paid acquisition and conversion funnels
- Experience collaborating with external agencies, contractors, and creators to produce and scale marketing campaigns across channels
- Deep understanding of messaging for community-led or B2B2C products preferred
- Ability to move between strategy and execution fluidly
- Strong editorial instinct with performance orientation
- Comfortable using data to refine positioning and creative
- Highly detail-oriented, efficient, and adaptable with a strong ownership mindset
Other
- Job type: Full-time
- Hybrid
- Pay: $106,000 - $133,000 per year
- Candidates who pass the initial HR screening will be invited to complete a brief take-home assignment.
- Please note: To be eligible, applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship for employment visa status is unavailable.
Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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