The Human Insights Manager plays a foundational role in supporting the North America Operating Unit (NAOU) Human Sciences & Advanced Analytics team, partnering with senior team members to deliver consumer, customer, and marketplace insights that inform strategic initiatives across the brand portfolio.
This role is responsible for conducting analysis, identifying and sharing trends, developing reports, responding to supplier RFPs, reviewing questionnaires, and analyzing both custom and syndicated research across brand strategy, communication, innovation, and broader enterprise initiatives. The role interfaces with cross‑functional teams within NAOU Marketing and with global partners to support effective knowledge sharing and the application of insights to business decisions.
The ideal candidate brings a solid foundation in custom research and syndicated market data and is comfortable taking initiative and working independently to move work forward, while knowing when to seek guidance and partnership. This role requires familiarity with core research techniques and marketing intelligence sources, strong analytical and communication skills (written, verbal, and visual), and a mindset of continuous learning. Curiosity and openness to new tools and approaches, including experimentation with AI‑enabled methodologies and analysis, are important, as the team continues to evolve more future‑ready ways of generating and activating insights to help teams better understand people and drive human‑centric decisions.
What You’ll Do For US
- Support Strategic Insights Work: Collaborate with Human Insights team members, contributing to insights projects that inform portfolio‑wide initiatives and brand strategies by analyzing existing research, synthesizing findings, and preparing clear, well‑structured outputs and brand factbooks.
- Assist with Custom Research Execution: Under the guidance of senior team members, support custom research projects from proposal through reporting, including questionnaire review, methodology discussions, supplier coordination, and report development. Help ensure research outputs are accurate, thoughtful, and aligned to the original business questions.
- Data Analysis & Synthesis: Gather and analyze data from foundational survey platforms (e.g., BEACH, omnichannel path to purchase) and syndicated sources (e.g., NIQ, Numerator, MRI Simmons, Kantar) to identify patterns, learnings, and implications. Support synthesis across multiple data sources to help senior team members tell a cohesive insight story.
- Data Mining & Optimization: Demonstrate curiosity and a learning mindset by staying open to new data sources, tools, and approaches (including emerging AI‑enabled analysis), supporting the team as it evolves more future‑ready ways of working. Apply strong attention to detail and analytical rigor while helping translate insights into clear, actionable implications.
- Cross‑Functional Support & Collaboration: Support cross‑functional collaboration by preparing analyses, materials, and presentations used in discussions with Marketing, Strategy, and other partners. Participate in meetings and working sessions to build understanding of stakeholder needs and how insights support decision‑making.
- Operational & Team Support: Support budgeting and financial tracking for the Human Insights team, including purchase orders, invoice tracking, and coordination with Finance and agency partners. Support Human Insights Subject Matter Experts across portfolio-wide projects for Media & Creative and Trends & Cultural Intelligence.
Minimum
Qualifications & Requirements:
- Bachelor’s degree in marketing, social sciences, or business-related fields
- 3+ years of experience in marketing research or analytics/business intelligence
- Experience working with marketing or sales teams and designing, executing, analyzing, and reporting primary & secondary data
- Success in this role comes from strong execution, curiosity, reliability, and a willingness to learn, with opportunities to take on greater responsibility over time as skills and experience grow.
Preferred
- 5+ years of experience in a similar role in the Consumer-Packaged Goods industry
- Master’s coursework or degree in social sciences or business-related fields is advantageous
Functional Skills
- Communication Communicate complex information effectively, through structured, fact-based storytelling to communicate clear and compelling implications
- Strategic Thinking: Integrate diverse insights to develop comprehensive understanding of consumers and enhance business consulting of industry dynamics and consumer behavior
- Marketing Research Knowledge: Understand custom research methodologies – both qualitative and quantitative approaches - and relevant industry resources and agency partners (Ipsos, Kantar, Nielsen, IRI, NPD, Numerator, Burke, etc)
- Analytic Analyze quantitative and qualitative data, recognizing patterns, opportunities, and gaps and connect the dots between disparate data sources
- Technical Familiarity: Proficient in information/business tools and platforms to obtain and analyze relevant data
- Learning Agility & Adaptability: Demonstrates curiosity, adaptability, and a willingness to experiment with new tools, data sources, and approaches, adjusting ways of working as business needs and technologies evolve.
- Innovation & Future‑Forward Mindset: Comfortable exploring emerging methodologies (including AI‑enabled research and analysis) to improve efficiency, synthesis, and insight quality, with judgment around what is appropriate to test, learn from, and scale.
- Optimization & Continuous Improvement: Looks for opportunities to streamline processes, improve analytical rigor, and enhance how insights are generated, synthesized, and shared across the organization.
- Prioritization: Balance immediate and long-term priorities, manage trade-offs effectively
What We’ll Do For You: Join our team to drive the growth of iconic brands within a globally networked organization. Our company has a legacy of innovation and commitment to making a positive impact on the world. Your role will contribute directly to business strategies and transformation efforts, empowering you to impact our consumer-first journey. As part of the Human Sciences and Advanced Analytics team, you are joining a high-performing team and you’ll collaborate with passionate colleagues dedicated to understanding people and delivering actionable insights to our partners.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range
$106,800 - $138,500
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities
Atlanta
Travel Required
00% - 25%
Relocation Provided:
No
Job Posting End Date
March 23, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
