Position: Marketing Manager
Location: Long Beach, CA (Onsite)
Pay: $100,000 to $130,000 annually
Experience: 7+ years of proven experience in a law firm or professional sector to oversee marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
Education: Bachelor's degree required; Marketing, Business, or a related field is highly desired.
Type: Full-time; Direct Hire
Schedule: Monday – Friday, 9:00am to 5:30pm
Kent Daniels & Associates is seeking a Marketing Manager to join our dynamic law firm client!
Job Description:
- Collaborate with Practice Group Leaders, attorneys, and the Marketing Director to develop and execute comprehensive marketing strategies that align with the firm's goals and objectives, with a focus on strategy, awareness, relationship building, and lead generation.
- Manage digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars, and in-person events.
- Ensure marketing materials are aligned with the firm's brand to target existing and potential clients.
- Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
- Oversee campaign management development and execution of marketing campaigns, monitoring key performance metrics to assess effectiveness in achieving strategic objectives.
- Remain current with industry marketing research trends, competitive landscapes, and client insights to develop marketing strategies and drive greater firm awareness.
- Collaborate with internal departments and multiple practice groups to gather information and drive strategic campaigns.
- Leverage marketing tools and software, including marketing automation platforms and analytics tools, to optimize marketing campaigns and strategies.
- Measure marketing performance with data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, relationship building, and lead generation.
Position Requirements:
- Must be able to translate client needs, coupled with firm capabilities, into marketing programs and campaigns.
- Strong analytical skills and proficiency in using marketing analytics tools with demonstrated success in developing and executing marketing strategies that drive results.
- Must be an excellent team player with strong communication, organizational, and project management skills.
Benefits:
- Health Benefits
- Retirement Options
- Paid Sick Leave and PTO
- Other benefits available
Kent Daniels & Associates is part of Array Corporation, the leading technology-enabled workforce solutions company whose mission is to fix how work is bought, sold and delivered to enable access to the American Dream.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the California Fair Chance Act.
We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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