The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has rapidly become a world-class event in its first two years. This three-day spectacle attracts a global audience to witness the world's greatest drivers and cars navigate the iconic Las Vegas Strip at breathtaking speeds approaching 200 mph.
Summary Of Job
The Marketing Specialist, GPP supports the planning and execution of marketing initiatives for Grand Prix Plaza, a premier destination for immersive Formula 1 experiences in Las Vegas. This role assists in driving visitation, brand awareness, and guest engagement through integrated marketing campaigns, content development, and event support.
This position is full-time and must be on site in the Las Vegas office.
Responsibilities
- Support the development and execution of integrated marketing campaigns promoting experiences, attractions, and events at Grand Prix Plaza.
- Coordinate marketing initiatives across paid media, social media, email, web, and on-site channels.
- Assist in managing creative asset development including copy, graphics, and video in collaboration with internal teams and external agencies.
- Maintain marketing calendars and ensure campaign timelines and deliverables are met.
- Support social media publishing, content coordination, and community engagement with external agency.
- Assist with partnership and promotional initiatives with local stakeholders, tourism organizations, and brand partners.
- Coordinate marketing support for on-site events, activations, and special programming.
- Provide general administrative and operational support for the marketing department as needed.
- Undertakes other duties within your capabilities as your manager may assign to you from time to time.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2–4 years of experience in marketing, preferably in entertainment, sports, hospitality, or attractions.
- Strong organizational and project management skills with attention to detail.
- Excellent written and verbal communication skills.
- Familiarity with social media platforms, email marketing tools, and digital marketing fundamentals.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Passion for motorsports, live events, entertainment, or experiential marketing is a plus.
Physical Requirements
- Ability to work at a computer for extended periods of time.
- Ability to stand or walk for extended periods during events and activations.
- Ability to occasionally lift and move materials up to 15 pounds.
- Ability to work occasional evenings, weekends, and special events as required.
OUR VALUES
We drive forward as one team, fueled by our values. Our passion for excellence makes us the best at what we do, delivering unmatched performance every day.
DEDICATION - Driven by enthusiasm
We take pride in what we do, we are motivated to work hard and give everything 100%
INTEGRITY - Racing with honor
We are open and honest, always doing the right thing for our colleagues and for the business
TEAMWORK - Powered by inclusivity
The success of each of us always relies on the work of the entire team. We win only if we collaborate, communicate, and support each other, harnessing our diverse skills and perspectives to work together
INNOVATION - Accelerating the future
Speed is our nature; innovation is our edge. We embrace new ideas and creative thinking to stay ahead of the curve, learning from failure and success
EXCELLENCE - Chasing victory
Every race is a challenge, and every challenge is an opportunity to achieve greatness. We plan, adapt, and deliver, always striving to improve ourselves.
Las Vegas Grand Prix, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), parental status, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
