About Us
Mad Dogg Athletics is a well-established, fast-paced company with operations in Nevada, California, Colorado, the Netherlands, and Spain. Known globally as the creators of Spinning® and the indoor cycling category, Mad Dogg Athletics is a leader in fitness innovation. The company also owns Peak Pilates®, a premier provider of Pilates equipment and professional education.
Operating across multiple business entities and product lines, Mad Dogg Athletics serves customers in more than 100 countries worldwide. This is an opportunity to join a growing team at a company that values operational excellence, efficiency, and exceptional customer experiences.
Role Overview
The B2B Marketing Manager is responsible for driving commercial demand and revenue growth across Spinning® and Peak Pilates® commercial products. This role leads the execution and optimization of marketing initiatives across paid and owned channels, with a focus on generating qualified leads, improving conversion rates, and supporting demo bookings.
Working closely with Creative, Sales, Product, and Education, this role prioritizes high-impact initiatives that contribute directly to pipeline and revenue. Success in this role requires a balance of performance marketing, strategic thinking, and disciplined execution across a complex, multi-product, global business.
Performance Marketing Focus
This role plays a central role in driving demand through performance marketing channels, including SEM (Google Ads), paid social (Meta, LinkedIn), and email. The position is responsible for contributing to campaign strategy, execution, and optimization with a clear focus on generating qualified leads and improving conversion outcomes.
Success in this role is measured by the ability to analyze and improve key performance metrics such as cost per lead (CPL), customer acquisition cost (CAC), conversion rate, and return on ad spend (ROAS).
In addition, this role supports the development of high-utility, “answer-first” content designed for discoverability across both traditional search and AI-driven platforms. This includes creating and structuring content such as FAQs, summaries, and comparison tables that can be easily interpreted, surfaced, and cited by generative engines and search systems.
The ideal candidate understands how to align content, paid media, and user intent to improve visibility, engagement, and conversion across the full marketing funnel.
Core Responsibilities
Email Marketing
- Write, build, QA, and optimize B2B-focused email campaigns with a focus on engagement, conversion, and lead generation
- Analyze email performance (open rate, CTR, conversion) and iterate to improve results
- Manage audience segmentation, timing, and deployment for studio, gym, hospitality, and distributor audiences
- Partner with Creative on visual assets and layout direction
- Ensure messaging aligns with established brand voice and campaign priorities
Social Media
- Own and execute B2B social initiatives with a focus on both organic and paid performance, particularly on LinkedIn and other relevant platforms
- Support product launches, promotions, events, distributor communications, and commercial storytelling through social content
- Execute posting, basic asset creation in Canva
- Repurpose existing assets wherever possible to support efficiency and consistency
- Coordinate imagery requests from Creative, studio partners, and global distributors
- Monitor performance using engagement, conversion, and lead metrics, and optimize content and campaigns accordingly
Content Calendar & Planning
- Develop and manage a centralized B2B content calendar across email, social, web, PR, and campaigns
- Align timing with sales initiatives, product launches, distributor needs, and events
- Maintain visibility and alignment across Creative, Sales, and Product teams
Website & Content Management
- Optimize landing pages and website content for conversion, working to improve lead capture and user flow
- Review and optimize website content to improve visibility in AI-driven search experiences (e.g., generative search and answer engines), focusing on clarity, structure, and relevance.
- Own ongoing updates to website copy, including landing pages and product detail pages.
- Write and refine copy within established brand guidelines.
- Recommend B2B content improvements based on performance data, sales feedback, and user behavior.
Distributor Marketing Enablement
- Coordinate B2B marketing materials and messaging for global distributors.
- Gather feedback from distributors on asset effectiveness and market needs to inform future content and planning.
- Ensure distributors have timely access to approved assets, copy, and guidance.
- Act as a point of alignment between Sales, Creative, and distributors to support consistency and efficiency.
Paid Media Support
- Support and collaborate on B2B paid media campaigns across SEM (Google Ads), paid social (Meta, LinkedIn), and email
- Contribute to campaign strategy, audience targeting and messaging
- Analyze campaign performance and identify opportunities to improve cost per lead (CPL), conversion rate, and return on ad spend (ROAS)
- Work with internal and external teams to continuously test and optimize campaigns
What Success Looks Like
- Consistent, on-time execution across B2B email, social, PR, web, distributor enablement, paid media support, and events
- Clear content planning and prioritization before work reaches Creative
- Timely, usable support for Sales and distributors
- Cohesive, performance-informed B2B messaging across channels
- Stronger visibility for products and brand stories across trade media and commercial channels
- Improved lead generation and demo bookings from paid and owned channels
- Measurable improvements in campaign performance (CPL, conversion rate, ROAS)
Qualifications
- Experience in B2B marketing, preferably in fitness, wellness or related industries
- Demonstrated experience executing or supporting paid digital campaigns across SEM (Google Ads), paid social (Meta, LinkedIn), and email, with a focus on lead generation and conversion
- Ability to evaluate campaign performance using key metrics such as cost per lead (CPL), customer acquisition cost (CAC), conversion rate, and return on ad spend (ROAS), and apply insights to improve results
- Strong writing and messaging skills, with the ability to develop clear, structured content that supports both campaign performance and discoverability (e.g., FAQs, summaries, comparison content)
- Experience contributing to or optimizing landing pages and website content with a focus on improving user flow and conversion
- Familiarity with how content is surfaced in search and AI-driven environments, and the ability to structure information in a way that is clear, accessible, and useful to end users
- Comfortable working across email platforms, CMS systems, and marketing tools, with an understanding of how content, campaigns, and data connect
- Highly organized with strong prioritization skills, and the ability to focus on high-impact work that supports revenue goals
- Experience working cross-functionally with Creative, Sales, Product, or external partners
- Bilingual fluency (English and Spanish) is a plus
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Please tell us a little bit about why this position interests you.
Ability to Commute:
- Las Vegas, NV 89115 (Required)
Work Location: In person
