Company Overview
BlueTone Media Inc. is a dynamic web design and digital marketing agency renowned for delivering innovative online solutions. With over a decade of experience serving clients in the Wilmington area, we pride ourselves on maintaining a customer-centric approach while fostering growth and excellence in our team.
Overview
We are seeking an energetic and detail-oriented Expert PPC Digital Marketing Specialist to join our expanding team. In this role, you will lead performance marketing campaigns across multiple platforms, optimize digital advertising strategies, and drive measurable results for our clients. Your expertise will help elevate brand visibility and maximize ROI through targeted paid media initiatives.
Duties
- Develop, execute, and manage comprehensive PPC campaigns across platforms such as Google Ads, Bing Ads, Linked In and Meta Advertising ads.
- Conduct thorough keyword research to identify high-impact search terms and optimize ad copy for maximum engagement.
- Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and web analytics platforms; analyze data to refine strategies.
- Manage media buying and planning efforts to ensure efficient budget allocation and campaign reach.
- Implement conversion optimization techniques to improve click-through rates and conversion rates on e-commerce sites and landing pages.
- Coordinate affiliate marketing initiatives to expand reach and generate additional revenue streams.
- Prepare detailed reports on campaign performance, insights, and recommendations for continuous improvement.
Requirements
- Proven experience in performance marketing with a strong track record managing PPC campaigns across multiple channels.
- Proficiency with Google Ads (formerly Google AdWords), Bing Ads, Meta Advertising, Linked In Ads, and related media buying platforms.
- Solid understanding of SEO tools, SEM strategies, keyword research methods, and media planning principles.
- Familiarity with web analytics tools such as Google Analytics and Google Tag Manager to track campaign success metrics.
- Knowledge of affiliate marketing strategies and conversion optimization techniques to enhance campaign effectiveness.
- Experience working within digital marketing environments focused on e-commerce or online sales growth.
- Strong budgeting skills with the ability to allocate resources efficiently while maximizing ROI. Join us as an Expert PPC Digital Marketing Specialist to craft compelling paid media campaigns that make a real impact! Bring your passion for digital marketing, your mastery of SEM tools, and your drive for results to help our clients succeed in an ever-evolving online landscape.
Pay: $24.00 - $26.00 per hour
Benefits:
- 401(k) 3% Match
- Dental insurance
- Health insurance
- Health savings account
- Paid parental leave
- Paid time off
- Vision insurance
Experience:
- PPC Campaign Management: 5 years (Required)
Work Location: In person
