Overview:
The PepsiCo D3 Social Media Team is looking for a driven, results-oriented Social Media Community Manager who thrives in a fast-paced, innovative marketing environment. Contribute to the strategy and help oversee activation of our social media marketing efforts for Doritos and Tostitos legacy channels like Instagram, Facebook, and X.
Responsibilities:
- Lead social media community management across social channels, delivering 1:1 consumer response that builds brand affinity and drives engagement.
- Apply the latest social trends and performance insights gleaned through reporting to inform development of breakthrough social creative concepts to strengthen brand equity and establish an engaging presence.
- Partner with Social Strategist to ideate social content that fuels engagement and organic social performance.
- Craft engaging social media copy as needed.
- Support ad hoc social listening to deepen consumer understanding around specific topics, identify reactive social opportunities for the brand, and deliver insightful point of view back to Brand Team.
- Assist in developing organic social strategies across social channels through close partnerships with key Brand stakeholders.
- Collaborate with outside agencies and social media platform partners to ensure best-in-class execution, always.
- Identify impactful surprise and delight moments for real-social.
Compensation and Benefits:
- The expected compensation range for this position is between $66,900 - $111,950.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications:
- Minimum Qualification: Undergraduate Degree
- Preferred: Concentration in Marketing, Communications and/or New Media preferred
- 1-2 years of experience working client-side in marketing or related discipline, at an ad or media agency, media platform, or publisher.
Skills / Capabilities:
- Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
- Proven ability to work collaboratively with others.
- Experience leading community management on behalf of brands.
- Basic understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
- Creative thinker who can bring a brand voice to life across a variety of social media touchpoints.
- Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution.
- Entrepreneurial mindset – willingness to roll up your sleeves and get creative in developing strategic approaches in partnership with team.
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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
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