RetainerPal is a upcoming direct-to-consumer brand making orthodontic retainer replacement simple and affordable — no dentist visit required. We will also soon be expanding into mouthguards and nightguards and need a driven freelance marketer to build and run our growth engine. This is a ground-floor role. You'll manage paid ads across Google, Meta, and TikTok, plus our influencer and affiliate program. The budget grows with your results.
RESPONSIBILITIES
- Help with the planning and launch of the brand
- Plan, launch, and optimize Google Search and Shopping campaigns targeting high-intent buyers
- Build and manage Meta (Facebook/Instagram) and TikTok paid campaigns
- Write ad copy and brief UGC creators on hooks, scripts, and video concepts
- Build our influencer and affiliate program from scratch
- Reach out to micro-influencers in dental, orthodontic, and wellness niches
- Track ROAS, CPA, and CTR weekly across all channels and optimize
- Recommend budget splits across Google, Meta, and TikTok based on performance
- Recommend other marketing, advertising, or sales ideas
REQUIREMENTS
- Proven experience running Google Search/Shopping ads for an e-commerce brand
- Experience running Meta and/or TikTok paid campaigns
- Comfortable managing $3,000–$15,000/month in total ad spend
- Track record of hitting ROAS or CPA targets
- Experience building or managing an influencer or affiliate program
- Self-directed — you don't need daily check-ins to get things done
PREFERRED
- Google Ads certified (Search, Shopping, or Performance Max)
- Background in health, wellness, dental, or beauty brands
- Familiar with Google Analytics 4
- Has personally used retainers, mouthguards, or nightguards
COMPENSATION
- $25–$45/hr depending on experience
- 15–25 hours per week
- Performance bonuses based on ROAS and revenue targets
TO APPLY
Send a short note (3–5 sentences) about a brand you've grown through paid ads and what results you drove. Data and screenshots welcome. No AI generation in any of your communications with us.
Job Types: Part-time, Contract
Pay: $25.00 - $45.00 per hour
Expected hours: 15.0 – 25.0 per week
Benefits:
- Employee discount
- Flexible schedule
Application Question(s):
- A brief, handwritten description of why you're a good fit for this role.
Experience:
- growth marketing: 2 years (Required)
Work Location: Remote
