Digital Marketing Manager (Social Media, Facebook Ads & Content – Retail)
Location: Dubuque, IA
Company: Stu’s Home Improvement Outlet
About Us
Stu’s Home Improvement Outlet is a fast-growing retail store specializing in appliances, furniture, and home improvement products at outlet pricing.
We are a high-volume, fast-paced environment where inventory moves quickly and results matter.
We are looking for someone who can drive attention, traffic, and sales daily—not a corporate marketer.
Position Overview
We are hiring a Digital Marketing Manager to take full ownership of our daily marketing execution.
Your job is simple:
Run ads
Create daily content
Drive customers into the store
This is a hands-on role focused on execution and results.
Core Responsibilities
Facebook & Instagram Ads (Primary Focus)
- Build, launch, and manage Facebook & Instagram ad campaigns
- Promote appliances, furniture, and new inventory
- Run weekly sales and promotional campaigns
- Test and optimize ads for messages, calls, and store visits
Daily Video Content (Required)
- Create and post daily video content
- Highlight:
- New arrivals
- Deals of the day
- Price comparisons vs big box stores
- Create Radio Ads
- Post across Facebook, Instagram, and TikTok
- Keep content fast-paced, engaging, and sales-driven
Monthly Marketing Strategy & Execution
- Build and execute a monthly marketing plan
- Plan:
- Sales events
- Promotions
- Inventory pushes
- Align marketing with incoming inventory and sales goals
- Adjust campaigns based on performance
What Success Looks Like
- Daily flow of leads and customer inquiries
- Increased store traffic
- Faster inventory turnover
- Consistent daily content and active ad campaigns
Requirements
- Proven experience with Facebook Ads Manager
- Strong with video content and social media
- Ability to work in a fast-paced retail environment
- Able to work independently with little direction
- Experienced enough to make decisions and execute without constant oversight
- Self-starter with strong execution and follow-through
Preferred
- Experience with Facebook Marketplace
- Retail, automotive, or high-volume sales background
- Proven ability to create content that drives immediate action
Compensation
Base Salary: $60,000-$85,000 per year
Performance Bonus: $10,000 – $30,000+ based on results
Total Potential:$100,000+
Bonus is tied to:
- Traffic growth
- Leads generated
- Sales performance
Important
This is not a slow-paced corporate role.
We are looking for someone who can:
Move fast
Think independently
Create daily
Drive real results
How to Apply
Apply with your resume and examples of:
- Ads you’ve run
- Content you’ve created
- Results you’ve driven
Job Types: Full-time, Contract
Pay: Up to $90,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Relocation assistance
Work Location: In person
