Overview
Join our dynamic digital marketing team as an Instagram Advertising Specialist and unleash the power of visual storytelling to elevate brand presence across social media platforms. In this role, you will craft compelling ad campaigns on Instagram, leveraging cutting-edge advertising tools and analytics to drive engagement, increase conversions, and boost overall brand visibility. Your expertise in digital marketing combined with a passion for innovative content will help shape impactful campaigns that resonate with target audiences and deliver measurable results.
Duties
- Develop and execute targeted Instagram advertising campaigns that align with overall marketing strategies and business goals.
- Utilize Facebook Ads Manager (which manages Instagram ads) to optimize ad performance through precise audience segmentation, budgeting, and bidding strategies.
- Collaborate with content creators and graphic designers to produce visually captivating ads using Adobe Creative Suite tools.
- Monitor campaign performance using analytics platforms such as Google Analytics and Instagram Insights; analyze data to refine targeting, messaging, and creative assets for maximum ROI.
- Implement multichannel marketing strategies by integrating Instagram campaigns with other social media platforms, email marketing, and e-commerce channels like WordPress or Shopify.
- Conduct research on industry trends, competitor activities, and audience preferences to inform campaign planning and content marketing efforts.
- Manage advertising budgets efficiently while maintaining a focus on performance marketing metrics such as click-through rates, conversions, and engagement levels.
Requirements
- Proven experience in social media marketing with a focus on Instagram advertising campaigns.
- Strong understanding of digital marketing tools including Google AdWords, Facebook Advertising, Google Analytics, and marketing automation platforms.
- Knowledge of SEO principles, content marketing strategies, and B2B marketing techniques.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for ad creative development; familiarity with HTML or WordPress is a plus.
- Ability to analyze data effectively to inform decision-making; experience with analytics tools is essential.
- Excellent copywriting skills for creating compelling ad copy tailored to target audiences.
- Experience managing advertising sales or working within performance marketing environments is advantageous.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously within budget constraints. Join us to harness the vibrant world of Instagram advertising—where creativity meets strategy—and make a tangible impact through innovative digital campaigns!
Pay: $24.43 - $35.00 per hour
Expected hours: 3.0 – 10.0 per week
Work Location: In person
